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National Ad Campaign Highlights Patient Ratings For More Than 1,000 Local U.S. Hospitals
Date:5/20/2008

WASHINGTON, May 20 /PRNewswire-USNewswire/ -- The U.S. Department of Health and Human Services is launching the first national print advertising campaign focusing on the quality of care available in the nation's hospitals.

The ads, placed by HHS' Centers for Medicare & Medicaid Services (CMS) in the May 21 edition of 58 major daily newspapers, promote Hospital Compare (http://www.hospitalcompare.hhs.gov), an easy-to-use Web site that helps consumers make well-informed decisions when choosing a hospital. The ads provide scores from two of the 26 quality and patient satisfaction measures on the Web site for a sample of hospitals in the newspapers' areas. The 26 quality measures allow patients to better understand 10 key aspects of the patient experience.

"These ads -- and Hospital Compare -- are intended to give consumers more information for making choices about their health care," said HHS Secretary Mike Leavitt. "This brings us closer to meeting the goal of using new technologies to make the quality of health care services all across the nation more transparent to the public."

"The newspaper ads are designed to raise awareness about the important information on Hospital Compare," said CMS Acting Administrator Kerry Weems. "Patients and their family members can use this information to see how well their hospitals are providing care, and hospitals can use the data to focus on areas where there is opportunity to improve the quality of care."

The ads highlight two measures found on http://www.hospitalcompare.hhs.gov, a Web site that allows users to compare the quality of care provided in nearly 4,000 hospitals across the nation. The newspaper ad, aimed at reaching areas covered by about 1,000 of these hospitals, invites readers to "Compare the Quality of Your Local Hospitals" and contains the following informat
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SOURCE U.S. Department of Health and Human Services, Centers forMedicare &
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