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Naked Juice Brings Consumers Happiness by the Billions With First 100% Juice Smoothie Containing Probiotics
Date:9/5/2007

New Naked Juice Probiotic Tropical Mango helps promote healthy digestion,

immune system and happier you

AZUSA, Calif., Sept. 5 /PRNewswire/ -- Naked Juice, a leader in the super-premium juice category, introduces Naked Juice Probiotic, the first 100% juice smoothie with probiotics that aid in digestive and immune health. Naked Juice Probiotic will be available nationally beginning this month.

Probiotics, "friendly" live, active cultures, were first identified in 1907 and have been popular in other parts of the world, particularly Europe, for decades and are just beginning to receive mainstream acceptance stateside. With interest from Naked Juice devotees, Naked Juice put its "blend masters" to work to create the first 100% juice smoothie fusing great taste with the feel good benefits of probiotics and prebiotics.

The national roll out follows a successful test launch in club stores this summer.

During the test, Naked Juice dispatched ambassadors to educate consumers and invite them to take an online survey to get their "gut reaction" to the first juice smoothie to combine a blend of mango, orange and pineapple with probiotics. The response was overwhelmingly positive. Ninety percent of participants stated Naked Juice Probiotic has a "great taste" and 82 percent of samplers said they intend to purchase Naked Juice Probiotic.

Naked Juice Probiotic has much in common with every other Naked Juice: incredible taste, all-natural 100% juice, no added sugar ever, two servings of fruit in every 10-ounce bottle, plus the power of probiotics.

"Naked Juice Probiotic represents another first from Naked Juice," says Naked Juice General Manager Adam Carr. "We remain focused on delivering breakthrough innovation in the super-premium juice category for our devotees."

The road to happiness is paved with live, active cultures ...

Naked Juice Probiotic has happiness by the billions -- billions of probiotics,
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SOURCE Naked Juice
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