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Naked Juice Brings Consumers Happiness by the Billions With First 100% Juice Smoothie Containing Probiotics
Date:9/5/2007

New Naked Juice Probiotic Tropical Mango helps promote healthy digestion,

immune system and happier you

AZUSA, Calif., Sept. 5 /PRNewswire/ -- Naked Juice, a leader in the super-premium juice category, introduces Naked Juice Probiotic, the first 100% juice smoothie with probiotics that aid in digestive and immune health. Naked Juice Probiotic will be available nationally beginning this month.

Probiotics, "friendly" live, active cultures, were first identified in 1907 and have been popular in other parts of the world, particularly Europe, for decades and are just beginning to receive mainstream acceptance stateside. With interest from Naked Juice devotees, Naked Juice put its "blend masters" to work to create the first 100% juice smoothie fusing great taste with the feel good benefits of probiotics and prebiotics.

The national roll out follows a successful test launch in club stores this summer.

During the test, Naked Juice dispatched ambassadors to educate consumers and invite them to take an online survey to get their "gut reaction" to the first juice smoothie to combine a blend of mango, orange and pineapple with probiotics. The response was overwhelmingly positive. Ninety percent of participants stated Naked Juice Probiotic has a "great taste" and 82 percent of samplers said they intend to purchase Naked Juice Probiotic.

Naked Juice Probiotic has much in common with every other Naked Juice: incredible taste, all-natural 100% juice, no added sugar ever, two servings of fruit in every 10-ounce bottle, plus the power of probiotics.

"Naked Juice Probiotic represents another first from Naked Juice," says Naked Juice General Manager Adam Carr. "We remain focused on delivering breakthrough innovation in the super-premium juice category for our devotees."

The road to happiness is paved with live, active cultures ...

Naked Juice Probiotic has happiness by the billions -- billions of probiotics, friendly microscopic cultures that aid in digestive and immune health, in each bottle of Naked Juice Probiotic.

There are lots of probiotic strains -- the one in Naked Juice Probiotic is called Bifidobacterium. Naked Juice Probiotic also contains a prebiotic, an added something to help stimulate the good bacteria that are already in the digestive tract.

The digestive system is filled with a hundred billion or so microflora. These micro-organisms work in concert to break down food into its useable nutrients. But the digestive system is also the body's largest, most important immune system organ. Surprising, but true. The digestive system is responsible for the vast amount of the body's immune defenses. In fact, a significant number of the body's antibodies are created right there, and the microflora help with this process.

When the microflora are in balance, they help optimize digestion and immune functions. Probiotics can help skew the balance since they may increase the ratio of good bacteria in each person's digestive system.

Bottom line: probiotics, when consumed regularly, may help promote a healthy digestive and immune system. In other words, a happy digestive system and a happy immune system results in a happier you.

Retail Availability

Naked Juice Probiotic will be available nationwide in Tropical Mango, a sunny blend including mango, orange, and pineapple, in grocery stores in single-serve 10-ounce bottles with a suggested retail price of $2.99.

About The Naked Juice Company

Naked(R) Juice, a leader in the super-premium juice category, was founded and first marketed towel-to-towel on the beaches of Santa Monica, Calif. in 1983. The beverages in the Naked Juice line of all-natural, 100 percent juices, fruit juice smoothies and protein smoothies are made from the best bare-naked fruits and boosts with no added sugar or preservatives. Naked Juice can be found in supermarkets, club stores, health food stores and neighborhood markets throughout the nation.

Naked. Nothing to Hide(TM)


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SOURCE Naked Juice
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