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NVCA Study Explores The Importance of Brand Management in The Venture Capital Industry
Date:7/23/2013

o prove the hypothesis that branding really matters for VC firms,” said Emily Mendell, vice president of communications for the NVCA. “We found that to be absolutely true when it comes to deal flow, but the more compelling data lies in what brand behaviors truly matter to company founders when looking for a venture partner – and where they are most likely to get input and form their perceptions. This research reveals where firms should be spending their time and energy when it comes to presenting themselves to the market.”

“The overall goal of this research is to help VC marketers make more informed decisions about their own branding and marketing efforts,” said Howard Breindel, Co-CEO of DeSantis Breindel. “A brand is not what you say about yourself, but what your most important audiences say and think and feel about you. We believe that VC firms will be able to use this research as a stepping stone for strengthening their brands as they look to proactively influence the perceptions they hold in the minds of their key stakeholders.”

To see full results from the study go to http://www.BIG-VC.com.

About National Venture Capital Association
Venture capitalists are committed to funding America’s most innovative entrepreneurs, working closely with them to transform breakthrough ideas into emerging growth companies that drive U.S. job creation and economic growth. As the voice of the U.S. venture capital community, the National Venture Capital Association (NVCA) empowers its members and the entrepreneurs they fund by advocating for policies that encourage innovation and reward long-term investment. As the venture community’s preeminent trade association, NVCA serves as the definitive resource for venture capital data and unites its nearly 400 members through a full range of professional services. For more information about the NVCA, please visit

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