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NIOXIN(R) Research Laboratories First to Market HairDX Genetic Test for Women's Hair Loss
Date:4/23/2008

Online Availability Allows Women to Privately Test for Hair Loss

LITHIA SPRINGS, Ga., April 23 /PRNewswire/ -- NIOXIN(R) Research Laboratories, the leader in professional skincare for the scalp, has entered into an agreement with HairDX, LLC to market the world's first genetic test for predicting female hair loss. NIOXIN(R), known throughout the industry as a force in the thinning hair category, will market this test to consumers through multiple vehicles including professional salons and beauty stores.

Today's launch offers a chance at prevention for women at risk of losing their hair. The easy to understand test provides an accurate and understandable genetic analysis of a woman's likelihood of developing a common type of hair loss called Female Androgenetic Alopecia.

Scientists have identified markers associated with female hair loss and the test uses these markers to provide women with insight into their potential for hair loss. By providing a score called the CAG repeat score, a woman can learn about her likelihood of hair loss. A smaller CAG repeat score is associated with a higher risk for significant hair loss, also known as Ludwig grade II or III hair loss, while a larger repeat score is associated with a lower risk for hair loss.

"Scientists discovered that the percentage of the female population with a CAG repeat length of 15 or less, NOT suffering from a Ludwig grade II or III hair loss was only 2.3%," says Dr. Nathan Vandergraft, a Statistician and Research Scientist at the University of California, Irvine.

"NIOXIN is pleased to join forces with HairDX to be the first to bring this innovative technology to market for the benefit of women around the world who experience hair loss and seek a greater understanding of this issue. This is a highly sensitive concern for women and we take great pride in empowering them with valuable information in a format that ensures confidentiality," says Brian Graham, CEO of NIOX
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SOURCE NIOXIN(R) Research Laboratories Inc.
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