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NFL-Themed Milk Touches Down in Schools and Retail Grocery Stores
Date:9/19/2007

ois, Iowa, Kansas, Missouri, Nebraska and Oklahoma can find the product at a variety of locations including retail grocery stores, restaurants, hospitals, as well as in vending machines.

Initially, Midwest Dairy is working with Roberts to distribute the product in the Midwest region. However, if processors in other parts of the country show interest in the product, it is possible that distribution of Gridiron Milk could become more widespread.

Midwest Dairy Association is a nonprofit, farmer-funded organization responsible for increasing demand for dairy products on behalf of dairy farmers in a nine-state region that includes: Minnesota, South Dakota, North Dakota, Iowa, Illinois, Missouri, Kansas, Arkansas and eastern Oklahoma. For more information, visit http://www.midwestdairy.com or http://www.3aday.org.

Dairy Management Inc.(TM) (DMI) is the nonprofit domestic and international planning and management organization responsible for increasing sales of and demand for U.S.-produced dairy products and ingredients on behalf of America's dairy producers. DMI manages the American Dairy Association(R), National Dairy Council(R) and U.S. Dairy Export Council(R).

The 3-A-Day(TM) of Dairy nutrition education and marketing program was launched by the American Dairy Association(R)/National Dairy Council(R) (ADA/NDC) in January 2003. 3-A-Day(TM) of Dairy is supported by integrated marketing efforts including retail promotions, public relations, online marketing and advertising. The 3-A-Day(TM) of Dairy logo is a mark owned by DMI.

Gridiron Milk(TM) is a Registered Trademark of Midwest Dairy Association.

Team names/logos are trademarks of the teams indicated. All other NFL- related trademarks are trademarks of the National Football League.


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SOURCE Midwest Dairy Association
Copyright©2007 PR Newswire.
All rights reserved

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