NFL Network Tackles Youth Fitness With New National Initiative to 'Keep Gym ...(ts topromote regular physical activity f...),Health

Date:10/8/2008

ts, to promote regular physical activity for the health of all of America's children. As a President's Challenge Advocate, Keep Gym in School will incorporate the free motivational tracker into its initiative to encourage Americans, of all ages and abilities, to make activity a part of their everyday lives. NFL Network is creating a customizable "Keep Gym in School Challenge." With this program individuals can log on to the website, engage in activities, and track progress to earn special Presidential awards recognizing their accomplishments.

Keep Gym in School, in conjunction with the NFL's Play 60 initiative, is designed to address recent facts released by the Center for Disease Control and Prevention. Over the past two decades, the rates for overweight children have doubled and today over 12.5 million children and adolescents 2-19 years of age in the United States are overweight. According to the for Disease Control, only 7.9 percent of middle schools provide daily physical education or its equivalent (225 minutes per week) for the entire school year (36 weeks) for students in all grades in the school.

Additional Partners:

Donations have been made to the initiative by Wilson, who will be providing footballs to each of the schools and Gatorade, who will supply hydration stations at the "minicamps."

About NFL Network:

NFL Network airs seven days a week, 24 hours a day on a year-round basis and is the only television network fully dedicated to the NFL and the sport of football. For more information, log on to http://www.nfl.com/nflnetwork. NFL.com is the exclusive Internet home of NFL Network.

--KEEP GYM IN SCHOOL--

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SOURCE NFL Network Copyright©2008 PR Newswire. All rights reserved

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