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NFL Network Tackles Youth Fitness With New National Initiative to 'Keep Gym in School'
Date:10/8/2008

"Every student should have the opportunity to participate in quality physical education because it offers the best opportunity to teach skills needed to establish and sustain healthy lifestyles," said Williams. "NFL Network is dedicated to the long-term success of physical education in these four schools, as well as many more as we expand this exciting initiative from year to year."

"Physical education in school not only gives children an opportunity to be active, but also teaches the skills they need to be fit throughout their lifetime," said Joe Rooney, chief marketing officer at Cox Communications. "As a longstanding partner in the communities in which we operate, we are proud to champion Keep Gym in School with NFL Network."

"NFL Network, Cox Communications, The National Football League and participating NFL clubs are dedicating their collective resources in a groundbreaking campaign to address this important issue affecting our youth ... as only America's #1 sport brand can," said Dena Kaplan, senior vice president of marketing, NFL Network.

Keep Gym In School Overview:

School Adoption

Keep Gym in School has chosen schools in-need for adoption to help deliver quality physical education opportunities to all students. Keep Gym in School will refurbish facilities; provide funding for physical education instructors and supply equipment, as needed.

NFL "Minicamps" and Fitness Challenge

Each adopted school will engage in an "In-School Fitness Challenge" to assess student fitness, motivate students to stay active and allow physical education teachers to monitor student progress throughout the year. The challenges will be kicked off with "minicamp" events that will be run by the participating NFL players.

Teacher Training Camps

NFL Network, Cox Communications and the local NFL teams will host all district physical education teachers at the team's practice facility for continuing education, utilizing foot
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SOURCE NFL Network
Copyright©2008 PR Newswire.
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