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NFL Network Launches 2009 National Keep Gym in School Campaign at New York City Middle School; Effort Will Give More U.S. Students Access to Quality Physical Education
Date:9/22/2009

NEW YORK, Sept. 22 /PRNewswire/ -- Responding to warnings that record rates of childhood obesity and related diseases could mean the next generation will be the first in 200 years to have shorter life-spans than their parents, NFL Network today kicked off the second year of Keep Gym in School at PS/IS 126 Manhattan Academy of Technology on Manhattan's Lower East Side. As part of the league's NFL PLAY 60 youth health and fitness campaign, Keep Gym in School is NFL Network's comprehensive national program to boost fitness and Physical Education in America's middle schools.

"It's more important than ever to give every student the opportunity to participate in quality physical education," said Dena Kaplan, Senior Vice President of Marketing for NFL Network. "NFL Network is dedicated to the long-term success of physical education. That's why we are expanding the reach of our successful Keep Gym in School program to help more kids have access to physical activity in school."

In the 2009-2010 school-year, NFL Network is expanding its reach and will work directly with more than 150 schools across the country -- more than double the number of schools it served in the inaugural year of the program -- through school adoptions, grants, and in-school fitness programs. In partnership with the New York Giants, Baltimore Ravens, New England Patriots and Chicago Bears, Keep Gym in School will refurbish Physical Education programs and host NFL minicamps at four select middle schools. In addition, NFL Network is inviting the public to nominate their local middle schools for one of ten $1,000 Keep Gym in School grants at www.keepgyminschool.com; and is engaging middle school students from across the country in the NFL Network In-School Fitness Program.

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SOURCE NFL Network
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