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NFL, National Dairy Council Take Aim at Childhood Obesity With Fuel Up to Play 60
Date:10/15/2009

CHICAGO, Oct. 15 /PRNewswire/ -- The NFL and National Dairy Council (NDC) today launch Fuel Up to Play 60, a new initiative aimed at tackling childhood obesity by giving youth a voice in changing the school nutrition and physical activity environment. The program will reach 36 million youth in 60,000 elementary, middle and high schools during the 2009/2010 school year.

The youth-led program empowers children and teens to take charge of their health and work with school leaders to create more opportunities for 60 minutes of daily physical activity and to make more healthy foods available, such as low-fat and fat-free dairy foods, fruits, vegetables and whole grains. Since more than 50 percent of a student's daily calories are consumed at school, the school environment is an ideal setting for teaching these healthy behaviors so they become lifelong habits.(1)

"NFL is a proud partner of Fuel Up to Play 60. It is an important component of our overall NFL Play 60 campaign," says NFL Commissioner Roger Goodell. "Our goal is to raise awareness about the importance of staying fit and eating right, especially for America's young people. This partnership is a powerful alliance to address childhood obesity and emphasize the role of daily physical activity in a healthy lifestyle."

"National Dairy Council is honored to work together with the NFL on Fuel Up to Play 60," said Thomas P. Gallagher, chief executive officer of Dairy Management Inc., the managing organization for National Dairy Council. "Child nutrition, particularly in schools, has been a cornerstone of National Dairy Council for nearly a century. This program centers on youth taking the lead in changing the school environment through increasing opportunities for eating healthier and getting more physical activity."

How the Fuel Up to Play 60 Works

Schools and youth enroll for the program at FuelUp
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SOURCE National Dairy Council
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