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NEWSWEEK: Media Lead Sheet/November 5, 2007 Issue (on newsstands Monday, October 29).
Date:10/28/2007

COVER: "Kids and the Growing Allergy Threat" (p. 42). Senior Writer Claudia Kalb reports on the increasing number of food allergies in adults and children. Today at least 11 million Americans suffer from them. Peanut allergies-among the most dire-doubled between 1997 and 2002 in children under 5. Allergists say they're now seeing more children with multiple allergies than ever before, not just to 1950s staples such as milk and wheat-but to global foods we have adopted since, like sesame and kiwi. And allergies many kids outgrow-like those to eggs-seem to be lingering longer than they did in the past. Kalb looks at the causes for the increases and reports on a radical approach that scientists are taking to treat it: introducing the offending ingredients early to see if they can treat, cure or even prevent food allergies from developing in the first place.

http://www.newsweek.com/id/62296

(Photo: http://www.newscom.com/cgi-bin/prnh/20071028/NYSU005 )

DISASTERS: "The Scorched-Earth Obsession" (p. 34). San Francisco Bureau Chief Karen Breslau and West Coast Editor Andrew Murr report on the arson investigations into last week's fires in southern California and examine the psychology of arsonists and what may drive them to cause such destruction. A study of infamous arsonists of the past two decades suggests that motivations range from the merely sad to the truly sick and sinister.

http://www.newsweek.com/id/62393

INTERNATIONAL: "Another Turn of The Screw" (p. 38). Senior Editor Michael Hirsh reports on the sanctions that the Bush administration ordered against Iran. The administration says that it's trying to avoid a war, not charge into one. U.S. officials say they have grown fed up with the endless bickering inside the U.N. Security
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