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NEUTROGENA(R) and BabyCenter Sun Survey Finds While 'Mom Knows Best' She Can Learn Even More When it Comes to Sun Protection
Date:7/1/2009

me of cumulative sun exposure. It is also important to use a variety of sun protection measures to protect themselves and their babies when out in the sun including proper application of a physical sunblock, protective clothing, and seeking shade during peak sun hours."

Despite decades of sun education, women and moms continue to be confused about proper sun behavior, so to encourage moms to make smart sun protection choices for themselves and their family, NEUTROGENA(R) and BabyCenter have joined forces to create an online resource center for sun protection education. At http://community.babycenter.com/groups/a6654055/safe_fun_in_the_sun, moms will find: a downloadable one-pager with information on how to protect themselves and their babies during the summer months, protection tips and tricks on how to apply sunscreen, general sun protection questions and answers, and information on the best products for babies. Moms will also have the opportunity to connect with other new moms who are looking for similar advice.

"As a company dedicated to offering superior sun protection products for all ages and lifestyles, we are proud to offer moms, children and babies superior sun protection technologies," says Jim Colleran, President of NEUTROGENA(R). "Our broad portfolio gives consumers the ability to pick the right product that fits best with their needs, ensuring the best summer sun protection. We know that mom's want a gentle, effective sunscreen that also feels great on their baby's skin, which is why we created NEUTROGENA(R) Pure & Free(TM) Baby."

To meet the specific skincare needs for babies and kids, NEUTROGENA(R) has introduced Pure & Free(TM) Baby Sunblock and WaterGuard Kids. NEUTROGENA(R) Pure & Fre
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SOURCE NEUTROGENA
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