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NEUTROGENA(R) and BabyCenter Sun Survey Finds While 'Mom Knows Best' She Can Learn Even More When it Comes to Sun Protection
Date:7/1/2009

LOS ANGELES, July 1 /PRNewswire/ -- NEUTROGENA(R), the #1 dermatologist recommended suncare brand, and BabyCenter LLC, the leading online resource for expectant and new moms, released today the results of a Summer Safety Survey that reveals that while moms understand the importance of sun protection they still require additional education on applying sunblock for themselves and their families. While many moms (92%) agree that sunscreen is a must-have item when going outside this summer, only 15% use a product with SPF on their children's skin every day.

Summer is a time when mothers want to be outside with their children, and 95% of moms are looking forward to spending the summer with their children. Despite knowing how important it is to use sunscreen, the results of the NEUTROGENA(R) and BabyCenter Summer Safety Survey revealed that 36% of moms let their children go outdoors without sunscreen. The survey also revealed that 45% of moms only apply sunscreen on their children when they will be outdoors for more than 30 minutes. Baby's and children's skin is ten times more sensitive to the elements because of thinner skin and an under-developed natural protection system, so it is crucial that their skin be protected 100% of the time.

"Complete understanding and vigilance around sun protection can be challenging for moms," said Linda Murray, editor-in-chief of BabyCenter.com. "This survey and thorough sun care information empower moms to be sun savvy, so she knows she is doing the best for her kids."

"As a dermatologist I see the effects that sun damage causes to skin; damage can occur at any age and babies can be even more susceptible to the sun," said Dr. Lawrence F. Eichenfield, Professor of Pediatrics and Dermatology, University of California, San Diego, and Rady Children's Hospital, San Diego. "I recommend parents and babies practice sun protection every day to avoid a lifeti
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SOURCE NEUTROGENA
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