NEW YORK, Oct. 14 /PRNewswire/ -- NBC Universal will unveil a new company-wide initiative today, "Healthy At NBCU," aimed at connecting consumers, employees and marketers with its breadth of health and wellness content. The announcement was made by Lauren Zalaznick, President NBC Universal Women and Lifestyle Entertainment Networks, who is spearheading the initiative.
On the heels of the success of "Women At NBCU" and "Green is Universal" --"Healthy At NBCU" is NBCU's companion to GE's "healthymagination" initiative. "Healthy At NBCU" will provide marketers one-stop-shopping for a broad array of health and wellness content from the TODAY show to "The Biggest Loser" to iVillage to Oxygen's "Dance Your Ass Off."
"Now more than ever consumers are striving to take charge of their well-being," said Zalaznick. "NBCU's powerful line-up of entertaining and informative health content, as well as our proven expertise in delivering target audiences across numerous properties, uniquely positions 'Healthy At NBCU' to serve clients in this red hot category."
Zalaznick also announced that Campbell Soup Company has signed on as the first "Healthy At NBCU" sponsor. Campbell will promote its new, heart-healthy, lower sodium soups and its heart-health awareness program, Campbell's "AdDress Your Heart," during two, multi-segment health series on TODAY, as well as through sponsorship of Dr. Nancy Snyderman's show on MSNBC.
"Campbell has taken significant steps in our journey to lower sodium across our product portfolio," said Denise Morrison, President, Campbell North America Soup, Sauces and Beverages. "Partnering with NBCU is a great way to help educate people about ways to eat healthy and take care of their hearts."
As part of the new initiative, NBCU will launch a cross-platform event tackling nutritional literacy with a focus on fitness and reducing obesity in 2010. The campaign will include news and entertainmen
|SOURCE NBC Universal|
Copyright©2009 PR Newswire.
All rights reserved