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WASHINGTON, May 7 /PRNewswire/ -- NBC Universal today launched a comprehensive, companywide effort to expand its commitment to create content specifically designed to educate and inform its audience on important health and wellness-related issues.
The announcement was made by Jeff Zucker, President and CEO, NBC Universal, and is part of NBCU parent company General Electric's "Healthymagination" initiative. NBCU's efforts in this new initiative will be led by Lauren Zalaznick, President, NBC Universal Women and Lifestyles Entertainment Networks.
"As recent events in the news underscore, timely access to news and information about health and wellness is vital to our audience. We are in a unique position to provide that information in ways that no other media company can, given the breadth of our assets," said Zucker. "NBC Universal's role in 'Healthymagination' is to provide access to timely, relevant, actionable content on health and wellness issues."
A cornerstone of this commitment will be the creation of a new, daily program dedicated solely to health information, beginning in June on MSNBC, NBC Universal's 24-hour cable news channel. The program will be anchored by world-renowned health expert and NBC News Chief Medical Editor, Dr. Nancy Snyderman. She will tackle everything from health and wellness tips and medical breakthroughs to in-depth looks at health policy as it makes its way through Washington. Dr. Snyderman will also bring her tips and medical advice directly to the
|SOURCE NBC Universal|
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