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NBC 'Today' Co-Host Al Roker to Serve as a National Ambassador for Inspired by Diabetes Campaign to Help Children With Diabetes
Date:11/6/2007

with diabetes together to raise awareness of the global burden of diabetes -- and draw particular attention to people who do not have the resources they need to fight the disease.

When people enter the contest, they will receive two "blue circle" diabetes pins, illustrating the global symbol for diabetes. For each set of pins distributed, a dollar is donated by Lilly to the Life for a Child program. In addition, in the spirit of the Inspired by Diabetes campaign, Lilly will also make a separate donation to support the Life for a Child program on behalf of the contest winners. Entries from the U.S. will also trigger a donation from Lilly to support scholarships for children from low- income families to attend ADA summer camps. ADA is the largest provider of camp programs in the U.S. for children with diabetes and their families.

To learn more about Inspired by Diabetes and how to enter the Creative Expression Competition, visit: http://www.inspiredbydiabetes.com.

About Unite for Diabetes and the International Diabetes Federation

Unite for Diabetes is a global campaign committed to raising awareness of diabetes and celebrating the United Nations' World Diabetes Day Resolution, which establishes the global agenda for the coming fight against the diabetes pandemic and designates 14 November as an official UN-observed World Diabetes Day beginning in 2007.

The Unite for Diabetes and World Diabetes Day campaigns are led by the International Diabetes Federation (IDF), a worldwide alliance of over 200 diabetes associations in more than 160 countries. Its mission is to promote diabetes care, prevention and a cure worldwide. For more information, visit http://www.unitefordiabetes.org.

About the American Diabetes Association

The American Diabetes Association is the nation's premier voluntary health organization supp
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SOURCE Eli Lilly and Company
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