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NBC 'Today' Co-Host Al Roker to Serve as a National Ambassador for Inspired by Diabetes Campaign to Help Children With Diabetes
Date:11/6/2007

ity through his production company Al Roker Productions, Inc., has joined Inspired by Diabetes to help raise awareness of what Americans can do to improve their own health in the face of the diabetes epidemic, including the rise of type 2 diabetes in children.

According to two National Health and Nutrition Examination Surveys (NHANES) conducted from 1976-1980 and again in 2003-2004, the prevalence of childhood obesity has increased from 6.5 percent to nearly 19 percent in children ages 6 to 11 and jumped from 5 percent to 17.4 percent in American teenagers.(1) Further, the CDC indicates that the epidemics of obesity and the low level of physical activity among young people may be major contributors to the increase in type 2 diabetes during childhood and adolescence.(2)

"More than 21 million children and adults have diabetes in this country, so it is critical for our friends, families and communities to understand the impact the disease can have and what we can do to stay healthy," Roker said. "The Inspired by Diabetes campaign puts a national spotlight on this epidemic, and I'm inspired by the program's commitment to helping children both here in the United States and around the world."

By entering the Inspired by Diabetes competition, participants can have a direct impact on the lives of children with diabetes around the world. For each entry received in the U.S., Eli Lilly and Company will contribute funds toward diabetes youth outreach initiatives in the U.S. through scholarships for ADA diabetes camps. Globally, Lilly will donate funds to IDF's Life for a Child program providing life-saving diabetes supplies to more than 500 children in 13 developing countries.

"Al's genuine care and compassion for the well-being of our communities is truly moving, and we are thrilled to have him as the National Ambassador for Inspired by Diabetes," said Darlene Cain, Chair of the ADA Board. "By lending his infectious enthusiasm to our program, Al plays a
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SOURCE Eli Lilly and Company
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