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NBC 'Today' Co-Host Al Roker to Serve as a National Ambassador for Inspired by Diabetes Campaign to Help Children With Diabetes
Date:11/6/2007

Program encourages people affected by diabetes to enter art contest

providing camp scholarships for kids in the U.S.

INDIANAPOLIS, Nov. 6 /PRNewswire-FirstCall/ -- Al Roker, NBC "Today" co- host and America's favorite weatherman, is joining the Inspired by Diabetes global campaign as a National Ambassador to raise awareness of the growing diabetes epidemic in the U.S.

Inspired by Diabetes is a global collaboration among Eli Lilly and Company, the International Diabetes Federation's Unite for Diabetes initiative and the International Society for Pediatric and Adolescent Diabetes. In the United States, the American Diabetes Association is serving as the Inspired by Diabetes U.S. national advocate.

As a National Ambassador, Roker will promote the Inspired by Diabetes Creative Expression Competition, a contest inviting people with diabetes, as well as their family and friends, to share their diabetes journeys through art, essay, poetry, photography and music (http://www.inspiredbydiabetes.com). Additionally, as part of American Diabetes Month and as a lead-in to the first United Nations-designated World Diabetes Day on November 14, Roker will host an "Inspired by Diabetes Day" at the Children's Museum of Manhattan and an NBC News Special on Diabetes, airing in major markets, on November 10. The special is sponsored by Lilly, a global leader in diabetes care.

November is American Diabetes Month, organized by the American Diabetes Association. This year's theme is "The Many Faces of Diabetes," spotlighting the role of people with diabetes, caregivers, people in the workplace, at-risk populations and children in the daily challenges of managing diabetes. ADA is the U.S. National Advocate for the Inspired by Diabetes campaign and is encouraging people affected by diabetes to enter the contest.

Roker, who has actively supported programs combating childhood obes
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SOURCE Eli Lilly and Company
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