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NBA All-Star and Olympic Athlete LeBron James and Dr. Ian Smith Celebrate the Launch of The 50 Million Pound Challenge's First 'Citywide Team Challenge,' Kicking off in Cleveland, Ohio
Date:6/18/2008

Free Fitness Event at the Quicken Loans Arena on June 18th -- Join FIT 4

CLEVELAND Team

CLEVELAND, June 18 /PRNewswire/ -- LeBron James and Mayor Frank Jackson invite Cleveland residents to join a new program that encourages individuals to team up to improve their health and well-being with a FREE health and fitness plan -- the Cleveland City Challenge. The city challenge is an extension of The 50 Million Pound Challenge -- the successful national initiative founded by physician and VH1's Celebrity Fit Club diet expert, Dr. Ian Smith. Dr. Ian, Mayor Jackson and LeBron James will lead a rally at the Q Arena on June 18th. LeBron will issue a call to his city and fans to join him in the fight for healthier lifestyles by signing up for his FIT 4 CLEVELAND team at http://www.50millionpounds.com. Research shows weight loss can be more effective when tackled as a group. The Challenge has already helped more than half a million Americans lose more than 2 million pounds collectively! The city challenge is expected to be a highly valuable tool to help participants achieve weight-loss success while contributing to the campaign's 50 million pound goal.

"It has been extremely inspiring and rewarding to see people shed pounds and gain self-esteem, health and happiness as a result of their participation in The Challenge," said Dr. Ian Smith, author of the NY Times #1 best-seller The Fat Smash Diet. "These new city challenges will increase the program's impact by helping individuals benefit from working with a support team as they strive to make healthier food and fitness choices. I hope other cities take up the cause and enlist champions like LeBron and Mayor Jackson to help their citizens improve their health and lives."

"Maintaining a healthy lifestyle is important for everyone," said LeBron James. "I am proud to be a part of the Cleveland City Challenge and to l
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SOURCE The 50 Million Pound Challenge; State Farm
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