NBA All-Star and Olympic Athlete LeBron James and Dr. Ian Smith Celebrate the Launch of The 50 Million Pound Challenge's First 'Citywide Team Challenge,' Kicking off in Cleve... ( Free Fitness Event at the Quicken L...)

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NBA All-Star and Olympic Athlete LeBron James and Dr. Ian Smith Celebrate the Launch of The 50 Million Pound Challenge's First 'Citywide Team Challenge,' Kicking off in Cleveland, Ohio

Date:6/18/2008

Free Fitness Event at the Quicken Loans Arena on June 18th -- Join FIT 4

CLEVELAND Team

CLEVELAND, June 18 /PRNewswire/ -- LeBron James and Mayor Frank Jackson invite Cleveland residents to join a new program that encourages individuals to team up to improve their health and well-being with a FREE health and fitness plan -- the Cleveland City Challenge. The city challenge is an extension of The 50 Million Pound Challenge -- the successful national initiative founded by physician and VH1's Celebrity Fit Club diet expert, Dr. Ian Smith. Dr. Ian, Mayor Jackson and LeBron James will lead a rally at the Q Arena on June 18th. LeBron will issue a call to his city and fans to join him in the fight for healthier lifestyles by signing up for his FIT 4 CLEVELAND team at http://www.50millionpounds.com. Research shows weight loss can be more effective when tackled as a group. The Challenge has already helped more than half a million Americans lose more than 2 million pounds collectively! The city challenge is expected to be a highly valuable tool to help participants achieve weight-loss success while contributing to the campaign's 50 million pound goal.

"It has been extremely inspiring and rewarding to see people shed pounds and gain self-esteem, health and happiness as a result of their participation in The Challenge," said Dr. Ian Smith, author of the NY Times #1 best-seller The Fat Smash Diet. "These new city challenges will increase the program's impact by helping individuals benefit from working with a support team as they strive to make healthier food and fitness choices. I hope other cities take up the cause and enlist champions like LeBron and Mayor Jackson to help their citizens improve their health and lives."

"Maintaining a healthy lifestyle is important for everyone," said LeBron James. "I am proud to be a part of the Cleveland City Challenge and to l
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NBA All-Star and Olympic Athlete LeBron James and Dr. Ian Smith Celebrate the Launch of The 50 Million Pound Challenge's First 'Citywide Team Challenge,' Kicking off in Cleve...( Free Fitness Event at the Quicken L...),Health