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NASCAR Sprint Cup Series Race at Dover International Speedway Named the "Autism Speaks 400, presented by Heluva Good! Sour Cream Dips & Cheese"
Date:5/7/2009

Dover International Speedway, Autism Speaks and Heluva Good!® have teamed up for the upcoming May 31, 2009 NASCAR Sprint Cup Series race at the Monster Mile, now known as the "Autism Speaks 400, presented by Heluva Good! Sour Cream Dips & Cheese."

Dover, Del. (PRWEB) May 7, 2009 -- Dover International Speedway, Autism Speaks and Heluva Good!® have teamed up for the upcoming May 31, 2009 NASCAR Sprint Cup Series race at the Monster Mile, now known as the "Autism Speaks 400, presented by Heluva Good! Sour Cream Dips & Cheese." Throughout the race weekend, the trio of partners will work together to educate and increase public awareness of autism.

"We are pleased to partner with Autism Speaks for the third year, and we're proud to use our race as a platform to spread the message of autism awareness," said Denis McGlynn, president and CEO of Dover Motorsports, Inc. "We're happy to be able to extend our relationship with Heluva Good! to include the NASCAR Sprint Cup Series race and we look forward to working with them to support this very worthy cause."

"Autism Speaks is honored to be joining forces again this year with Dover International Speedway for the Autism Speaks 400, presented by Heluva Good! Sour Cream Dips & Cheese," said Peter Bell, executive vice president of Autism Speaks. "With one in 150 children being diagnosed with autism, it is essential to get our message of awareness, compassion and hope out to the NASCAR community, which includes many individuals and families affected by autism."

"Heluva Good! is proud to be the presenting sponsor of the Autism Speaks 400, and we are pleased to have the opportunity to help generate awareness for this important cause," said Chris Ross, vice president of marketing for Heluva Good!.

Dover, FOX Sports and the NASCAR community will again embrace the message of Autism Speaks by featuring the organization's puzzle piece logo on the track's retaining walls, limited-edition souvenir merchandise, and during the broadcast of the Autism Speaks 400, presented by Heluva Good! Sour Cream Dips & Cheese. The race will be nationally televised on FOX on Sunday, May 31 beginning at 1:30 p.m.

Fans at the track on race weekend can donate to Autism Speaks by purchasing a limited-edition souvenir event pin. The pin retails for $7 and will be available at track souvenir stands throughout the May 29-31, 2009 race weekend.

Great seats still remain for the May 29-31, 2009 race weekend at Dover International Speedway. To purchase tickets, or for more information, call 800-441-RACE or visit Dover Speedway.

About Autism
Autism is a complex brain disorder that inhibits a person's ability to communicate and develop social relationships, and is often accompanied by behavioral challenges. Autism spectrum disorders are diagnosed in one in 150 children in the United States, affecting four times as many boys as girls. The prevalence of autism has increased tenfold in the last decade. The Centers for Disease Control and Prevention have called autism a national public health crisis whose cause and cure remain unknown.

About Autism Speaks
Autism Speaks is the nation's largest autism science and advocacy organization, dedicated to funding research into the causes, prevention, treatments and a cure for autism; increasing awareness of autism spectrum disorders; and advocating for the needs of individuals with autism and their families. Autism Speaks funds more than $30 million each year in new autism research, in addition to supporting the Autism Treatment Network, Autism Genetic Resource Exchange, Autism Clinical Trials Network, Autism Tissue Program and a range of other scientific and medical programs. Notable awareness initiatives include the establishment of the annual United Nations-sanctioned World Autism Awareness Day on April 2 and an award-winning, multi-year national public service advertising campaign with the Ad Council. Autism Speaks' family services efforts include the Autism Video Glossary, a 100 Day Kit for newly-diagnosed families, a School Community Tool Kit and the distribution of community grants to local service providers. Its government relations department, through its Autism Votes initiative, has played a critical role in securing federal legislation to advance the federal government's response to autism, and has successfully advocated for insurance reform to require insurers to cover medically-necessary autism therapies. Each year, Autism Speaks Walk Now for Autism fundraising events are held in more than 70 cities across the country, as well as Canada and the United Kingdom. Autism Speaks was founded in February 2005 by Suzanne and Bob Wright, the grandparents of a child with autism. To learn more about Autism Speaks, visit Autism Speaks.

About Heluva Good!®
Heluva Good!® brand real sour cream dips, cheeses and condiments have held a reputation for quality and taste for more than 75 years. The Heluva Good! name has been as much a promise as a brand name and dates back to 1925, when Perry Messinger, Heluva Good!'s founder, began making wedges of homemade washed curd cheese in a basement in Sodus, N.Y. One day a traveling salesman stopped in and sampled a wedge. Upon tasting it, he declared, "That's a hell of a good cheese." At that moment, Messinger knew he had something very special. Today, Heluva Good! is part of the HP Hood LLC family of brands. You can now find Heluva Good! products in dairy cases throughout the Eastern and Southern United States and all of Canada. Visit Heluva Good! for more information.

About Dover International Speedway
Dover International Speedway is owned by Dover Motorsports, Inc. (NYSE: DVD), a leading promoter of motorsports events in the United States. DVD subsidiaries operate four tracks in three states, and present more than 400 motorsports events each year. This includes 14 major, national events which include races sanctioned by NASCAR and NHRA. Dover Motorsports, Inc. also owns and operates Gateway International Raceway near St. Louis, Mo., Memphis Motorsports Park in Memphis, Tenn., and Nashville Superspeedway near Nashville, Tenn. For further information log on to Dover Motorsports.

Media contacts

Gary Camp
Director of Public Relations
Dover International Speedway
ofc (302) 883-6560   
cell: (302) 363-6946
gcamp(at)dovermotorsports(dot)com

Lynne Bohan
Vice President of Public Relations
Heluva Good!   
ofc: (617) 887-8321
cell: (617) 312-6173   
Lynne.Bohan(at)hphood(dot)com   

Kathryn Sullivan
Media Relations Manager
Autism Speaks
ofc: (212) 252-8601
cell: (917) 923-5976
ksullivan(at)autismspeaks(dot)org

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Read the full story at http://www.prweb.com/releases/autismspeaks-nascar/heluvagood-doverspeedway/prweb2399434.htm.


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