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NABP Commends Google's VIPPS-Accreditation Requirement for Internet Pharmacy Advertisers
Date:2/11/2010

MOUNT PROSPECT, Ill., Feb. 11 /PRNewswire-USNewswire/ -- Rogue Internet drug outlets will soon find it more difficult to advertise to unsuspecting consumers, thanks to Google's decision to require VIPPS® (Verified Internet Pharmacy Practice Sites(CM)) accreditation. The National Association of Boards of Pharmacy® (NABP®) commends Google for the new restrictions the company has placed on Web sites selling prescription drugs that are seeking to advertise in the United States through Google AdWords.

"For too long, rogue Web sites posing as legitimate pharmacies have continued, unabated, to peddle substandard, tainted, and counterfeit drugs to unwitting patients," says NABP President Gary A. Schnabel, RN, RPh. "Google's policy change is a major step toward ridding the Internet of these operations, and we applaud Google's commitment to patient safety."

On February 9, 2010, Google announced in its Inside AdWords blog that the company will accept ads only from Internet pharmacies in the US that are accredited through the VIPPS program, and from Internet pharmacies in Canada that are accredited by the Canadian International Pharmacy Association. The revised policy allows Internet pharmacies to target ads only to patients in the country in which the pharmacies are accredited.

The AdWords blog indicates that, once the policy change goes into effect later in February 2010, ads for Internet drug outlets that are not accredited by VIPPS or CIPA will no longer appear in Google's sponsored search results.

Since the advent of its VIPPS program more than a decade ago, NABP has been working to protect patients from rogue Internet drug outlets that
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SOURCE National Association of Boards of Pharmacy
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