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N.C. Dental Society Wins National American Dental Association Award

CARY, N.C., Sept. 22 /PRNewswire/ -- The North Carolina Dental Society (NCDS) has received the American Dental Association's 2009 "Golden Apple" Award for excellence in dental health promotion to the public.

The national award is presented each year to the state dental association that most effectively improves awareness of oral health issues in its home state. The NCDS was recognized for its informational program associated with the North Carolina Missions of Mercy (NCMOM) free dental clinics held throughout North Carolina.

"This is truly a great honor for our dental society and the hundreds of members who have taken part in NCMOM programs," said Dr. Alec Parker, executive director of the NCDS. "Since its inception in 2003, NCMOM volunteers have seen more than 23,000 needy patients and delivered $6 million in free dental care."

The informational program produced by the NCDS' marketing firm, Hoyt-Hamilton LLC, and producer David Salmon of BigFAT films, included TV and radio commercials, a documentary film, magazine advertising, as well as posters, flyers and other printed materials.

"Our aim," Parker commented, "was to draw attention not just to the availability of free care through NCMOM for those in need, but to illuminate the severe dental access to care epidemic in North Carolina."

The next scheduled NCMOM event will be held Oct. 23-24 in Dare County, N.C.

SOURCE North Carolina Dental Society
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