Navigation Links
N. V. Perricone M.D. Cosmeceuticals Elevates Role of Christina Banas to Executive Director Global Communications
Date:10/8/2007

SAN FRANCISCO, Oct. 8 /PRNewswire/ -- Shashi Batra, President of N. V. Perricone M.D. Cosmeceuticals announced today that Christina Banas has been appointed to the new role of Executive Director Global Communications. In addition to her current role as the head of education in the U.S. market, Ms. Banas will expand her territory to cover the brand's education needs globally and, more significantly, she will now serve as the brand liaison to the media.

Mr. Batra emphasized that this appointment is one part of the strategic initiative to sharpen the delivery and unique message of a brand that has been the pioneer and leader in the professional skincare category since inception. Other key elements of the strategy include the implementation of a significant multi-channel media campaign and the hiring of Creative Media Marketing (CMM), a New York-based public relations firm that specializes in the beauty industry.

"Christina has done a tremendous job in her current role as Director of Education," explained Mr. Batra. "Her ability to captivate her audience has been a significant contributor to the success the brand is now experiencing in the U.S. and we expect this to translate globally."

Ms. Banas will continue to report directly to Lynda Berkowitz, Senior Vice President of Sales. In her role, Ms. Berkowitz has successfully lead the charge to jump start the N. V. Perricone M.D. Cosmeceuticals business at retail in the U.S. "Christina has led an education movement that has initiated and sustained the real positive growth we are experiencing. She embodies this brand and is the perfect person to deliver our message," according to Ms. Berkowitz.

The biggest supporters of Ms. Banas are the beneficiaries of her work; in particular, the management and staff at Sephora, where N. V. Perricone M.D. Cosmeceuticals has again regained the position of the largest volume and fastest growing professional skincare brand. Vice President of Education at Sephora USA, Karen Kinney noted, "Christina is a polished, personable, and truly professional training master delivering written materials and presentations to each audience to most effectively deliver the brand message in a way the cast can absorb, take back, and translate into sales in store. There is a great balance of knowledge, passion, and humor that makes a complex subject truly understandable." Ms. Kinney also notes that Ms. Banas exemplifies the brand message; living the healthy, multi-tiered approach to beauty each and every day adding a level of credibility to her training that is beyond compare.

About N. V. Perricone M.D. Cosmeceuticals:

Founded in 1998 by Dr. Nichols V. Perricone, Certified Board Dermatologist and New York Times Best Selling author on the subject of health & well-being. The N. V. Perricone M.D. Cosmeceuticals brand is the leader in the prestige professional skincare category. N. V. Perricone M.D. Cosmeceuticals products are available at Neiman Marcus, Nordstrom, Sephora and other leading specialty stores in the US. Globally, N. V. Perricone M.D. Cosmeceuticals is available in more than 10 countries and sold in similar prestige venues. For more information please logon to http://www.nvperriconemd.com.


'/>"/>
SOURCE N. V. Perricone M.D. Cosmeceuticals
Copyright©2007 PR Newswire.
All rights reserved

Related medicine news :

1. Depression elevates heart failure risk
2. HRT elevates breast cancer risk in Black women.
3. Middle Age Obesity Elevates Risk Of Old Age Heart Disease, Diabetes
4. Mutation In PALB2 Elevates Risk of Cancer
5. Christina Aguileras Silence Fuels Pregnancy Rumours
6. Where Burnt Out Executives De-stress in Natures Lap
7. Asian Business Executives Urged to Be Eco-friendly
8. BMA Welcomes Scottish Executives Move to Raise the Purchase Age of Cigarettes
9. DNA Directory Under Construction For Indian Criminals !
10. Clash of Difference of perceptions in food policy among Principals’ and Director
11. WHO Director-General passes away on 23rd of May
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:3/24/2017)... ... March 24, 2017 , ... According to a new study ... because it does not obey the rules Congress has directed the CBO to follow. ... the GOP reform would restore. Yet, it estimates a reduction in employer-based coverage due ...
(Date:3/24/2017)... , ... March 24, 2017 , ... ... planning, and related services to families and business owners across eastern Michigan, is ... feeding regional families struggling with financial difficulties. , The Oxford/Orion FISH Food Pantry ...
(Date:3/24/2017)... ... March 24, 2017 , ... As the standards ... a communications platform that positions them as the go-to thought leader in all ... online publication as an always-on, always-fresh news, views and advocacy engine, called ONS ...
(Date:3/24/2017)... NY (PRWEB) , ... March 24, 2017 , ... The ... and White Plains, N.Y., is pleased to announce Westchester resident Lauren C. Enea has ... law clerk for the firm, will concentrate her practice in elder law, Medicaid planning ...
(Date:3/24/2017)... ... March 24, 2017 , ... Empower Brokerage, located in ... and leads programs. , In February, 2017, Empower Brokerage introduced their new “Performance ... is designed to teach how to maximize their sales efforts, as well as ...
Breaking Medicine News(10 mins):
(Date:3/24/2017)... , Mar. 24, 2017 Research and Markets has ... Report" report to their offering. ... This report analyzes the worldwide markets for Dental Implants in ... Canada , Japan , Europe ... , and Rest of World. Annual estimates and forecasts ...
(Date:3/24/2017)... , March 24, 2017 ShangPharma, ... high-quality and cost-effective drug development and discovery ... and biotechnology industry, announced today the intent ... ShangPharma will be consolidating the Contract Research ... under Shanghai ChemPartner. These entities include ChemPartner ...
(Date:3/24/2017)... FinancialBuzz.com News Commentary   ... Medical cannabis products around the world are projected to ... global medical cannabis market will reach a value of USD 55.8 billion ... for the new growing industry. By the end of 2016, 28 states ... medical cannabis. More conservative states like Arkansas and ...
Breaking Medicine Technology: