SAN FRANCISCO, Oct. 8 /PRNewswire/ -- Shashi Batra, President of N. V. Perricone M.D. Cosmeceuticals announced today that Christina Banas has been appointed to the new role of Executive Director Global Communications. In addition to her current role as the head of education in the U.S. market, Ms. Banas will expand her territory to cover the brand's education needs globally and, more significantly, she will now serve as the brand liaison to the media.
Mr. Batra emphasized that this appointment is one part of the strategic initiative to sharpen the delivery and unique message of a brand that has been the pioneer and leader in the professional skincare category since inception. Other key elements of the strategy include the implementation of a significant multi-channel media campaign and the hiring of Creative Media Marketing (CMM), a New York-based public relations firm that specializes in the beauty industry.
"Christina has done a tremendous job in her current role as Director of Education," explained Mr. Batra. "Her ability to captivate her audience has been a significant contributor to the success the brand is now experiencing in the U.S. and we expect this to translate globally."
Ms. Banas will continue to report directly to Lynda Berkowitz, Senior Vice President of Sales. In her role, Ms. Berkowitz has successfully lead the charge to jump start the N. V. Perricone M.D. Cosmeceuticals business at retail in the U.S. "Christina has led an education movement that has initiated and sustained the real positive growth we are experiencing. She embodies this brand and is the perfect person to deliver our message," according to Ms. Berkowitz.
The biggest supporters of Ms. Banas are the beneficiaries of her work; in particular, the management and staff at Sephora, where N. V. Perricone M.D. Cosmeceuticals has again regained the position of the largest volume and fastest growing professional skincare brand. Vice President of Education at Sephora USA, Karen Kinney noted, "Christina is a polished, personable, and truly professional training master delivering written materials and presentations to each audience to most effectively deliver the brand message in a way the cast can absorb, take back, and translate into sales in store. There is a great balance of knowledge, passion, and humor that makes a complex subject truly understandable." Ms. Kinney also notes that Ms. Banas exemplifies the brand message; living the healthy, multi-tiered approach to beauty each and every day adding a level of credibility to her training that is beyond compare.
About N. V. Perricone M.D. Cosmeceuticals:
Founded in 1998 by Dr. Nichols V. Perricone, Certified Board Dermatologist and New York Times Best Selling author on the subject of health & well-being. The N. V. Perricone M.D. Cosmeceuticals brand is the leader in the prestige professional skincare category. N. V. Perricone M.D. Cosmeceuticals products are available at Neiman Marcus, Nordstrom, Sephora and other leading specialty stores in the US. Globally, N. V. Perricone M.D. Cosmeceuticals is available in more than 10 countries and sold in similar prestige venues. For more information please logon to http://www.nvperriconemd.com.
|SOURCE N. V. Perricone M.D. Cosmeceuticals|
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