Navigation Links Reveals How Project CAP and Insurance Agoragate will Take Away Market Share from the Captive Insurance Carriers and give it back to the Independents

(PRWEB) June 26, 2012

Earlier this month I was at the FAIA (Florida’s IIABA chapter) trade fair at the Gaylord Palms in Orlando. As I mentioned before the Big – I is intent on getting back personal lines market share from the captives and direct writers alike. They also desire continued on-line domination in commercial lines. The Project CAP program has been in existence for about 9 months and I was privileged to sit in on a progress presentation by the CEO Scott Deetz during the trade fair. The focus is a coordinated web presence, i.e. local and organic SEO efforts for Trusted Choice agents, at the same time redesigning the Trusted Choice consumer portal to be a true multi-rater interface vs. just an agency directory. The platform will also offer mobile applications and social media campaigns for all Trusted Choice agents. It was very impressive. Considering there are 22000 Trusted Choice agencies with 27000 locations and over 300,000 producers, all promising and delivering real choices to the on line insurance consumer, it should not take them long to achieve a big nationwide presence on the web.

Also recently this month, the National PIA has endorsed a similar marketing platform for its membership called Insurance Agoragate. In my opinion it’s not as large or as comprehensive as the Big-I’s project CAP initiative, but it will get the job done when it comes to getting its independent agency members back on page one for local searches for insurance by on-line shoppers.

These independent agency marketing platforms will make it more difficult and expensive for the captive companies to be found and selected for local searches; and they both go a long way in offering consumers something that the captive carriers simply can’t, i.e. a real comparative shopping experience between insurance companies that utilize the independent agency distribution channel. While both Project CAP and Insurance Agoragate are great internet marketing platforms for their respective agency members, they both unfortunately fall short in giving consumers what they ultimately want.    

As we mentioned before, consumers want total control of the on line comparative shopping experience. They want to submit a single quote request to any combination of local agents and carriers they chose. Obviously as good as these non-profit endorsed platforms are, neither allows consumers to selectively compare the captive carriers to those offered through the independent agency channel. Only offers that benefit, doesn’t, doesn’t; no one else does what does! Power to the consumer!………because local is better!

Read the full story at

Source: PRWeb
Copyright©2012 Vocus, Inc.
All rights reserved

Related medicine news :

1. How Helps Insurance Carriers Manage their Loss Exposure through On-Line Marketing
2. Study reveals how cancer drug causes diabetic-like state
3. Study reveals major funding shortfall and high death rates for emergency laparotomy
4. A closer look at PARP-1 reveals potential new drug targets
5. How the brains daily clock controls mood: A new project
6. Image share project gives patients and physicians anytime, anywhere access to medical images
7. Optogenetics project takes top NIDA Addiction Science Award
8. Leah Hoskins, F.I.L.M. Project Founder, Headed to Jail?
9. The W3 Project Receives Support from Doulton for Emergency Relief Efforts
10. Gene sequencing project identifies potential drug targets in common childhood brain tumor
11. Stanford Woods Institute for the Environment announces 2012 Environmental Venture Project awards
Post Your Comments:
(Date:11/25/2015)... IL (PRWEB) , ... November 25, 2015 , ... On ... assets of Tri Lite’s personal heating products business. Cozy Products explains what ... personal heaters that fit in well with the Cozy Products business model: to sell ...
(Date:11/25/2015)... , ... November 25, 2015 , ... ... double board certified facial plastic surgeon specializing in both surgical and non-surgical treatments, ... The Skin Spa at Hobgood Facial Plastic Surgery. , Highly trained and ...
(Date:11/25/2015)... ... November 25, 2015 , ... Brillianteen, McGaw ... and learning in its 65th Anniversary Brillianteen Revue, scheduled for March 4-6, 2016. ... For 65 years, Brillianteen has been a treasured tradition for numerous families in ...
(Date:11/25/2015)... ... November 25, 2015 , ... “While riding the bus, I saw a ... “I thought there had to be a convenient and comfortable way to protect them ... enables disabled individuals to safely travel during cold or inclement weather. In doing so, ...
(Date:11/25/2015)... ... 25, 2015 , ... Castlewood Treatment Center for Eating Disorders, ... as a result of the $20,000 raised at the center’s recent golf ... Club in Eureka, will help individuals who otherwise might not seek treatment for ...
Breaking Medicine News(10 mins):
(Date:11/25/2015)... SAN DIEGO , Nov. 25, 2015  Trovagene, ... molecular diagnostics, today announced that Chief Executive Officer Antonius ... at the 27 th Annual Piper Jaffray Healthcare ... Conference at the New York Palace Hotel in ... 2015 at 1:30 p.m. EST. Mr. Schuh will be ...
(Date:11/25/2015)... , Nov. 25, 2015 Endo International plc (NASDAQ: ... De Silva , President and CEO, will discuss corporate updates ... in New York on Wednesday, December ... . Click on Investor Relations, and then the link to ... the presentation,s start time to visit the site and download ...
(Date:11/25/2015)... 2015 Asia -based ... BioLight and the New Investors will make a direct ... a private placement. The financing will help IOPtima to ... used in the treatment of glaucoma, as well as ... IOPtimate™ system with the U.S. Food and Drug Administration, ...
Breaking Medicine Technology: