EL SEGUNDO, Calif., March 14 /PRNewswire/ -- Murad, where skincare meets healthcare(R), today announced the appointment of Lori Jacobus as the company's new Vice President of Global Marketing beginning March 24th, 2008. Jacobus will take a pivotal lead in driving brand growth and equity through strategic global marketing initiatives, identifying new market opportunities, driving product development, increasing brand profitability and developing an overall growth strategy.
"We welcome Lori to the Murad family," says Richard Murad, Chief Operating Officer & General Counsel, Murad, Inc. "She will be influential in leading brand growth and success through management of corporate marketing, trade channel marketing and strategic marketing teams."
Jacobus has spent her career in advertising, beginning at Sachs, Finley & Company. Jacobus then served as Executive Vice President at renowned advertising agency ICEbox. There she was responsible for global viability of the agency and developing top level advertising strategies across a broad range of clients and categories, utilizing branded, direct response and hybrid media, nationally, locally and regionally for television, out-of-home, magazine, newspaper, radio and internet.
"I'm thrilled to join Murad and to build on its worldwide success," says Jacobus. "I'm proud to be associated with a brand built around a core value of scientific excellence in service of consumer health."
A native of Santa Monica, California, Jacobus studied marketing at UCLA. She presently resides in Malibu, California.
Jacobus will be based at the company's headquarters in El Segundo,
California, where she will report directly to Richard Murad. Murad is sold
in prestige salons and spas across the nation and is also available at many
specialty and national accounts.
|SOURCE Murad, Inc.|
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