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Murad, Inc., Appoints Fernando Braga, Jr. as Director of International Business for Latin America
Date:5/19/2008

EL SEGUNDO, Calif., May 19 /PRNewswire/ -- Murad, Inc. announced today the appointment of Fernando Braga, Jr. as the company's new Director of International Business for Latin America. In this position, Braga will develop Murad's Latin American market, increase the brand's presence in key areas, identify prospective partners and create new momentum for Murad in Latin America.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080519/LAM066)

"Fernando joins the Murad family with an astute knowledge of the industry, and we know he will have an exceptional impact on the Latin American market," said Richard Murad, Chief Operating Officer & General Counsel, Murad, Inc. "We eagerly welcome Fernando to our International team."

Braga comes to Murad from Dermalogica where he served as the Regional Director for Latin America. While there, he implemented advertising strategies and promotions in several countries, designed business plans and built a reliable distributor network. Prior to Dermalogica, Braga served as the Regional Manager of O Boticario, where he developed and managed over 420 of Brazil's premier beauty and cosmetics retail establishments, and was the Marketing Operations Manager at The Coca-Cola Company.

"I am thrilled to be joining the renowned Murad team," says Braga. "I look forward to the many business endeavors I will be assuming to increase the brand awareness and sales in the Latin market."

Braga is a native of Brazil with over 18 years of management experience in sales, marketing and business development. He has traveled throughout the United States and South America on assignments where he accumulated his vast business knowledge and dealt with numerous manufacturing, retail and service companies. Braga holds a Masters Degree in Marketing from Escola Superior de Propaganda e Marketing (ESPM).

Braga will be based in San Paulo, Brazil
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SOURCE Murad, Inc.
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