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Mums Go Online to Avoid Judgement
Date:11/19/2007

LONDON, November 19 /PRNewswire/ -- 21st century mums are more likely to turn to the internet for advice and support on parenting issues because they feel less judged on their parenting skills than in other environments, new research has shown today.

The research commissioned by Tixylix found that only 2% of mothers felt judged by their online peers compared to the quarter who felt judged by their neighbours and other mums at the school gate. The findings mark the launch of a search for five real mums to star in Tixylix's new online social support network: FiveFabMums.com to be launched in March next year.

The top parenting critic for mums was the mother-in-law, thought by over a quarter (26%) of respondents to be the most judgemental than any other social group.

The poll, which compared parenting attitudes between 1,000 mums from two different generations - modern day and 1970s - highlights the growing importance of online networks where mums can obtain support in non-judgemental environments.

The research also found that today's mums are more likely to actively seek advice and support from a wide variety of sources compared with their 1970's counterparts who often preferred to "go it alone". For example, social support groups such as coffee mornings are on the increase, with 54% of mums today attending regular meetings compared to only 34% of mums in the 1970s. Many modern day mums also say that online parenting portals can provide crucial support and 20% regularly log on to online parenting portals when they need advice in a hurry.

Parenting expert Dr Jenny Leonard says: 'The findings reflect a growing trend for modern mums to seek advice and support from a wider range or sources than ever before. The internet in particular allows mums to feel connected to the outside world and to seek answers to parenting questions quickly and also without feeling embarrassed or judged.'

FiveFabMums.com launches on 2nd March 2008 and will allow people to follow the ups and downs of five real modern day mums and their kids through regular photo, video and written diary entries for a whole year. It will also include a networking function where mums can share their everyday, real-life experiences of motherhood with each other, ask each other questions and compile an online photo album that they can share with their friends and family.

Mums who would like the chance to audition to be one of the 'Five Fab Mums' can apply online at http://www.tixylix.co.uk. All entries need to be received by the 21st December and successful applicants will be short listed and notified by the 31st December 2007. Applicants will be short listed and then the final five mums will be selected by a panel of judges, including leading parenting coach Dr Jenny Leonard, at a special audition weekend on 5th & 6th January 2008.

Each of the Five Fab Mums will win a state of the art digital video camera to help them create their video blog. In addition, each mum will receive GBP100 a month for the whole year which will be paid into their Child's Trust Fund as a thank you for their participation.

For more information please contact:

Tiger White PR

+44(0)20-7202-8520

email: Joanne Hill: joanne.hill@tiger-white.com

Lizzie Andrews: lizzie.andrews@tiger-white.com

Emma Thomson: emma.thomson@tiger-white.com


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SOURCE Tixylix
Copyright©2007 PR Newswire.
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