Navigation Links
Multimillion-Dollar AARP Campaign Busts the Myths of the Health Care Debate
Date:8/10/2009

Campaign couples power of 40 million members, reach of national ad blitz

HARRISBURG, Pa., Aug. 10 /PRNewswire-USNewswire/ -- This week, AARP is launching the next phase of its Health Action Now campaign with a multimillion-dollar national advertising and grassroots push to ensure every American has a choice of doctor and dependable, affordable health insurance. The Association's paid advertising -- available online now -- will run nationally on television, locally on radio, in print publications and online. AARP activists will also be in action across Pennsylvania and nationwide to ensure every member of Congress knows the 50-plus community wants action to fix what's wrong with health care and preserve what's right.

AARP's advertising campaign will bust the myths some are spreading to frighten Americans, including false assertions that fixing the health care system will lead to rationed health care, a government takeover or even euthanasia.

"We won't stand idle when opponents of health care reform attempt to scare or mislead the American people -- and older Americans in particular -- about what fixing the system really means," said AARP Executive Vice President Nancy LeaMond. "The truth is we need to fix health care, whether it's ensuring affordable coverage for Americans age 50 to 64 or improving benefits for people in Medicare. It's time for the public to get the real facts."

AARP will combine this effort with grassroots action by millions of volunteers and activists. Throughout August, AARP members in Pennsylvania will attend face-to-face meetings with representatives and senators in their district offices, host town hall meetings with members of Congress and participate in dozens of local public events statewide in support of health care reform.

LeaMond added: "The opponents of reform will stop at nothing to derail the process and protect their own vested interests -- even if it means misleading older Americans. We're here to make sure everyone knows the facts and not the myths."

One of AARP's new print ads reads: "Special interest groups are trying to block progress on health care reform using myths and scare tactics. Like the myth that health care reform will give the government the power to make life-and-death decisions for everyone. That's simply false. The fact is, no one, including the government or your insurance company, will be given power to make life-and-death decisions for anyone regardless of their age. Those decisions will be made by you, your doctor and your family."

This round of advertising is scheduled to run through mid-September in national outlets and in select local markets. Television advertisements will appear on networks including CBS, Fox News Channel, Lifetime and MSNBC, while online ads will appear on Web sites including CNN.com and ABCNews.com, as well as social networking sites.

To view the ads or to get more information about AARP's Health Action Now campaign, please visit www.healthactionnow.org.

AARP is a nonprofit, nonpartisan membership organization that helps people 50+ have independence, choice and control in ways that are beneficial and affordable to them and society as a whole. AARP does not endorse candidates for public office or make contributions to either political campaigns or candidates. We produce AARP The Magazine, the definitive voice for 50+ Americans and the world's largest-circulation magazine with over 35.5 million readers; AARP Bulletin, the go-to news source for AARP's 40 million members and Americans 50+; AARP Segunda Juventud, the only bilingual U.S. publication dedicated exclusively to the 50+ Hispanic community; and our website, AARP.org. AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. We have staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands.

    Contact:  Steve Gardner
    AARP Pennsylvania
    (717)237-6481 or sgardner@aarp.org


'/>"/>
SOURCE AARP Pennsylvania
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. El Camino Hospital Selects ITelagen for Multimillion-Dollar Electronic Medical Records (EMR) Initiative; Program Will Offer More Than 100 Participating Physicians State-of-the-Art Service and Support
2. Miller, Murtha & Psoras Secures Multimillion-Dollar Settlement for Victim of Industrial Accident at Bethlehem Steel
3. Appeals Court OKs Multimillion-Dollar Judgment for Dallas Doctor
4. Us TOO Launches National SEA Blue Campaign for Prostate Cancer Awareness Month
5. Campaign for Americas Future Memorandum: Katrina Storm Warning
6. Longaberger Expands Horizon of Hope Campaign to Build Support for American Cancer Societys Breast Cancer Initiatives
7. ADDA Kicks Off AD/HD Awareness Campaign with Four Regional Conferences Beginning Sept. 29 and Series of Fall Teleclasses
8. ADDAS Awareness Campaign Offers Resources and Education to Adults Living with AD/HD and Professionals Working With Them
9. Mega Events in September Allow Heart Health Campaign to Reach Tens of Thousands of Hispanics During Cholesterol Awareness Month
10. Academy of General Dentistry Launches Campaign to Focus on Tooth Erosion
11. Coalition for Pulmonary Fibrosis Launches Aggressive Ad Campaign Directed at United States Congress
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/27/2016)... ... June 27, 2016 , ... ... patient payment industry today announced its strategic partnership with Connance, a healthcare ... , The two companies’ proven, proprietary technology combine to provide health systems, ...
(Date:6/26/2016)... ... June 26, 2016 , ... Pixel Film Studios Released ProSlice Levels, a Media ... give their videos a whole new perspective by using the title layers in ... Studios. , ProSlice Levels contains over 30 Different presets to choose from. ...
(Date:6/25/2016)... ... June 25, 2016 , ... Austin residents seeking Mohs surgery services, can now ... and to Dr. Russell Peckham for medical and surgical dermatology. , Dr. Dorsey brings ... The selective fellowship in Mohs Micrographic Surgery completed by Dr. Dorsey was under the ...
(Date:6/25/2016)... City, Oklahoma (PRWEB) , ... June 25, 2016 ... ... helping both athletes and non-athletes recover from injury. Recently, he has implemented orthobiologic ... the Oklahoma City area —Johnson is one of the first doctors to perform ...
(Date:6/24/2016)... ... , ... June 19, 2016 is World Sickle Cell Observance Day. In an ... of holistic treatments, Serenity Recovery Center of Marne, Michigan, has issued a ... Cell Disease (SCD) is a disorder of the red blood cells, which can cause ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... , June 24, 2016  Consumers have ... and regulators/payers have placed more emphasis on patient ... patient support programs in the pharmaceutical industry have ... medications. Consequently, pharmaceutical companies are focusing on becoming ... are providing products and services that improve health. ...
(Date:6/24/2016)... 24, 2016   Bay Area Lyme Foundation ... Dean Center for Tick Borne Illness , Harvard ... MIT Hacking Medicine, University of California, Berkeley, and ... the five finalists of Lyme Innovation , ... than 100 scientists, clinicians, researchers, entrepreneurs, and investors ...
(Date:6/24/2016)... , June 24, 2016 The Academy ... of recommendations that would allow biopharmaceutical companies ... with entities that make formulary and coverage decisions, a ... "value" of new medicines. The recommendations address ... not appear on the drug label, a prohibition that ...
Breaking Medicine Technology: