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Multimillion-Dollar AARP Campaign Busts the Myths of the Health Care Debate
Date:8/10/2009

Campaign couples power of 40 million members, reach of national ad blitz

HARRISBURG, Pa., Aug. 10 /PRNewswire-USNewswire/ -- This week, AARP is launching the next phase of its Health Action Now campaign with a multimillion-dollar national advertising and grassroots push to ensure every American has a choice of doctor and dependable, affordable health insurance. The Association's paid advertising -- available online now -- will run nationally on television, locally on radio, in print publications and online. AARP activists will also be in action across Pennsylvania and nationwide to ensure every member of Congress knows the 50-plus community wants action to fix what's wrong with health care and preserve what's right.

AARP's advertising campaign will bust the myths some are spreading to frighten Americans, including false assertions that fixing the health care system will lead to rationed health care, a government takeover or even euthanasia.

"We won't stand idle when opponents of health care reform attempt to scare or mislead the American people -- and older Americans in particular -- about what fixing the system really means," said AARP Executive Vice President Nancy LeaMond. "The truth is we need to fix health care, whether it's ensuring affordable coverage for Americans age 50 to 64 or improving benefits for people in Medicare. It's time for the public to get the real facts."

AARP will combine this effort with grassroots action by millions of volunteers and activists. Throughout August, AARP members in Pennsylvania will attend face-to-face meetings with representatives and senators in their district offices, host town hall meetings with members of Congress and participate in dozens of local public events statewide in support of health care reform.

LeaMond added: "The opponents of reform
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SOURCE AARP Pennsylvania
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