Navigation Links
Multimillion-Dollar AARP Campaign Busts the Myths of the Health Care Debate

Campaign couples power of 40 million members, reach of national ad blitz

HARRISBURG, Pa., Aug. 10 /PRNewswire-USNewswire/ -- This week, AARP is launching the next phase of its Health Action Now campaign with a multimillion-dollar national advertising and grassroots push to ensure every American has a choice of doctor and dependable, affordable health insurance. The Association's paid advertising -- available online now -- will run nationally on television, locally on radio, in print publications and online. AARP activists will also be in action across Pennsylvania and nationwide to ensure every member of Congress knows the 50-plus community wants action to fix what's wrong with health care and preserve what's right.

AARP's advertising campaign will bust the myths some are spreading to frighten Americans, including false assertions that fixing the health care system will lead to rationed health care, a government takeover or even euthanasia.

"We won't stand idle when opponents of health care reform attempt to scare or mislead the American people -- and older Americans in particular -- about what fixing the system really means," said AARP Executive Vice President Nancy LeaMond. "The truth is we need to fix health care, whether it's ensuring affordable coverage for Americans age 50 to 64 or improving benefits for people in Medicare. It's time for the public to get the real facts."

AARP will combine this effort with grassroots action by millions of volunteers and activists. Throughout August, AARP members in Pennsylvania will attend face-to-face meetings with representatives and senators in their district offices, host town hall meetings with members of Congress and participate in dozens of local public events statewide in support of health care reform.

LeaMond added: "The opponents of reform will stop at nothing to derail the process and protect their own vested interests -- even if it means misleading older Americans. We're here to make sure everyone knows the facts and not the myths."

One of AARP's new print ads reads: "Special interest groups are trying to block progress on health care reform using myths and scare tactics. Like the myth that health care reform will give the government the power to make life-and-death decisions for everyone. That's simply false. The fact is, no one, including the government or your insurance company, will be given power to make life-and-death decisions for anyone regardless of their age. Those decisions will be made by you, your doctor and your family."

This round of advertising is scheduled to run through mid-September in national outlets and in select local markets. Television advertisements will appear on networks including CBS, Fox News Channel, Lifetime and MSNBC, while online ads will appear on Web sites including and, as well as social networking sites.

To view the ads or to get more information about AARP's Health Action Now campaign, please visit

AARP is a nonprofit, nonpartisan membership organization that helps people 50+ have independence, choice and control in ways that are beneficial and affordable to them and society as a whole. AARP does not endorse candidates for public office or make contributions to either political campaigns or candidates. We produce AARP The Magazine, the definitive voice for 50+ Americans and the world's largest-circulation magazine with over 35.5 million readers; AARP Bulletin, the go-to news source for AARP's 40 million members and Americans 50+; AARP Segunda Juventud, the only bilingual U.S. publication dedicated exclusively to the 50+ Hispanic community; and our website, AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. We have staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands.

    Contact:  Steve Gardner
    AARP Pennsylvania
    (717)237-6481 or

SOURCE AARP Pennsylvania
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. El Camino Hospital Selects ITelagen for Multimillion-Dollar Electronic Medical Records (EMR) Initiative; Program Will Offer More Than 100 Participating Physicians State-of-the-Art Service and Support
2. Miller, Murtha & Psoras Secures Multimillion-Dollar Settlement for Victim of Industrial Accident at Bethlehem Steel
3. Appeals Court OKs Multimillion-Dollar Judgment for Dallas Doctor
4. Us TOO Launches National SEA Blue Campaign for Prostate Cancer Awareness Month
5. Campaign for Americas Future Memorandum: Katrina Storm Warning
6. Longaberger Expands Horizon of Hope Campaign to Build Support for American Cancer Societys Breast Cancer Initiatives
7. ADDA Kicks Off AD/HD Awareness Campaign with Four Regional Conferences Beginning Sept. 29 and Series of Fall Teleclasses
8. ADDAS Awareness Campaign Offers Resources and Education to Adults Living with AD/HD and Professionals Working With Them
9. Mega Events in September Allow Heart Health Campaign to Reach Tens of Thousands of Hispanics During Cholesterol Awareness Month
10. Academy of General Dentistry Launches Campaign to Focus on Tooth Erosion
11. Coalition for Pulmonary Fibrosis Launches Aggressive Ad Campaign Directed at United States Congress
Post Your Comments:
(Date:11/28/2015)... ... ... 6:00 a.m. EST until 11:59 p.m. EST, customers will be racing the ... orders $80 or more to free gifts with purchases, there will be a new sale ... website for skin care and cosmetic needs, customers will save on already discounted prices. , ...
(Date:11/27/2015)... ... 27, 2015 , ... According to an article published November 13th ... in Washington D.C. revolved around the fact that proper dental care, both at-home and ... the link between periodontal disease (more commonly referred to as gum disease) and diabetes. ...
(Date:11/27/2015)... ... November 27, 2015 , ... The ... in America. As people age, more care is needed, especially with Alzheimer’s, dementia ... medical professionals are being overworked. The forgotten part of this equation: 80 percent ...
(Date:11/27/2015)... (PRWEB) , ... November 27, 2015 , ... ... filthy the toilets were," said an inventor from Hillside, N.J. "Many people catch ... seat cover so that individuals will always be protected from germs." , He ...
(Date:11/27/2015)... ... , ... ProSidebar: Fashion is a set of 30 kinetic edge ... video editors can easily add an informative sidebar to any FCPX production. Create ... featuring self-animating drop zones, lines, bars, and text with the ease of FCPX's drag ...
Breaking Medicine News(10 mins):
(Date:11/26/2015)... DUBLIN , November 26, 2015 ... has announced the addition of the  ... in the European Cell Surface Marker ... Emerging Opportunities"  report to their offering.  ... announced the addition of the  "2016 ...
(Date:11/25/2015)... 2015  Amgen (NASDAQ: AMGN ) today announced ... the United States (U.S.) Food ... candidate to Humira ® (adalimumab). Amgen believes this ... the FDA and represents Amgen,s first BLA submission using ... , M.D., executive vice president of Research and Development ...
(Date:11/25/2015)... , Nov. 25, 2015 AAIPharma Services ... investment of at least $15.8  Million to expand ... Wilmington, NC . The expansion will provide ... meet the growing demands of the pharmaceutical and ... site expansion will provide up to 40,000 square ...
Breaking Medicine Technology: