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Multimedia Release: British Men Think Talking About Impotence is "Just Not Cricket"
Date:7/7/2009

over40.com, a website that offers information and advice about impotence and includes a simple action plan to help men prepare for a conversation with their GP. Both websites are sponsored and brought to you by Eli Lilly and Company Limited (Lilly UK).

Note to Editors

* Uncontrolled sources of impotence treatments tend to provide services without the patient requiring a medical consultation and/or prescription

Decisions about impotence treatment and men's overall health should be made by patients in consultation with a doctor. Buying treatments from internet sites, or other sources, which do not provide professional, qualified medical advice puts the patient at risk.

What is impotence?

Impotence, or erectile dysfunction, occurs when the penis does not get hard (erect) enough to allow a man to have sexual activity. This happens because not enough blood can get into, or stay, in the penis(6).

What causes impotence?

In most cases, the cause of impotence is a physical one. It can be a symptom of other illnesses including diabetes, high blood pressure or nerve problems(6,8,9,10). In many cases there will be a combination of both physical and psychological factors.

Why has http://www.bowlyourmaidenover.com been developed?

Impotence is commonly experienced by men over the age of 40,(1) many of who may be cricket fans. A cricket analogy is being used in this summer's impotence information campaign to help men engage with this health problem and discuss the topic with their GP. The Bowl Your Maiden Over disease awareness campaign is in association with http://www.40over40.com, an erectile dysfunction educational website.

Both activities/resources are sponsored and brought to you by Eli Lilly and Company
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SOURCE Eli Lilly and Company Limited
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