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Multimedia Release: British Men Think Talking About Impotence is "Just Not Cricket"
Date:7/7/2009

, men don't know what to do about the condition. So I'm encouraging blokes to take action. The message is simple: lads, if you can't bowl your maiden over, go to http://www.bowlyourmaidenover.com and then, if necessary, visit your GP for help."

Research shows that most men wait for a year or longer before speaking to their GP.(5) Commenting on this, media doctor and GP Rob Hicks says, "There's really no need for embarrassment when it comes to impotence. This is a common condition that GPs see week in, week out. Given this, it's strange that men still duck for cover when the word is mentioned. There's no need - this is not an out-of-bounds condition. GPs are used to talking about it and want to help."

Supporting the call for men to take appropriate action on impotence, Rob adds, "I want men to enjoy the cricket this summer but to also think about their health. I'm urging men to tackle the issue head on and get information from qualified sources. On top of that, impotence may impact on a couple's relationship so it makes sense to speak to your GP and get things back on track(6)."

Concluding, Phil Tufnell says, "I'm looking forward to sharing some top cricket stats with blokes this summer but before the Ashes gets underway, I want to knock about some facts on impotence: you're not alone if you experience it. In fact, if a large Test ground, such as Lord's, was full of men aged 40 and over, at least 10,000 blokes would have experienced impotence(1,7). Trying to get help without speaking to a professional is a risky business, so get down to the GP and make sure your kit is in order."

As a first step, men can visit a new impotence information website at http://www.bowlyourmaidenover.com. It is provided alongside http://www.40
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SOURCE Eli Lilly and Company Limited
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