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Multimedia Release: British Men Think Talking About Impotence is "Just Not Cricket"
Date:7/7/2009

LONDON, July 7 /PRNewswire/ --

- Former England Cricketer and Spin Ace, Phil Tufnell, and Media Doctor and GP, Dr Rob Hicks, Call on Men to Bat Away Embarrassment and Take Appropriate Action on Impotence

With the first innings of the Ashes commencing this week, celebrity TV presenter and former England cricketer and spin ace, Phil Tufnell is calling on British blokes to think about their health as well as the Ashes Test Series this summer. Concerned that many men may not be able to bowl their maiden over, Phil is encouraging blokes who may experience impotence to visit http://www.bowlyourmaidenover.com to learn about the condition and why their doctor is best placed to help. Bowl Your Maiden Over is sponsored and brought to you by Lilly UK.

To view the Multimedia News Release, please click: http://www.prnewswire.com/mnr/bowlyourmaidenover/39040/

Impotence is common. 40% of men over the age of 40 have experienced some degree of impotence(1) yet many do not speak to a doctor(2). The latest data suggest that almost one third of men attempt to self-treat impotence by purchasing treatments from uncontrolled sources(2)(*). In the case of medicines, a study showed 65% accessed from these sources are imitations with relatively high health risks(2). Bowl Your Maiden Over encourages men to avoid unnecessary risk and to speak to their GP about impotence and the range of different treatment options available - 95% of cases can be treated by a healthcare professional(3).

Commenting on why men fail to take appropriate action on impotence, Phil Tufnell says, "Over five and a half million fellas in the UK may be experiencing some degree of impotence,(1,4) but no one seems to talk about it. But because of all this embarrassment and silence
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SOURCE Eli Lilly and Company Limited
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