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MultiVu Video Feed: LIFE AND STYLE EXPERT SANDRA LEE OFFERS RECIPES AND SHORTCUTS IN THE KITCHEN TO PEOPLE WITH RHEUMATOID ARTHRITIS
Date:2/29/2008

Life and Style Expert Sandra Lee's Semi-Homemade approach to cooking makes life easier for millions of busy Americans. Unknown to most, Lee's signature style was strongly influenced by her grandmother, who suffered from rheumatoid arthritis (RA), a chronic, progressive disease of the immune system that causes joint damage, as well as chronic pain, stiffness, swelling and fatigue. (American College of Rheumatology, Patient Education, Rheumatoid Arthritis. Available at: http://www.rheumatology.org/public/factsheets/ra_new.asp?aud=pat2. Accessed May 2006.)

In a recent Roper telephone survey of 128 people with moderate-to-severe RA who were not responding well enough to their current medication, nearly 60 percent of those who cook or help cook said they find it difficult to do so. (2007 Bristol-Myers Squibb Rheumatoid Arthritis Study, Update 3. GFK Roper Public Affairs & Media. June 11, 2007.) This survey was conducted on behalf of Bristol-Myers Squibb. Working with Bristol-Myers Squibb and the Arthritis Foundation, Sandra Lee helped to develop the RA in the Kitchen campaign which offers kitchen organization ideas, tips and recipes to help make cooking easier for those with RA. The Web site, http://www.RAintheKitchen.com, includes a broad range of recipes - from 20-minute meals to healthy feasts. They are printable and free-of-charge.

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NEWS: Sandra Lee launches RA in the KitchenTM Campaign, offering recipes and shortcuts in the kitchen for people with rheumatoid arthritis (RA).

FORMAT: News Package with Extra Soundbites and B-roll

ADDITIONAL RESOURCES: Video, contact information and more available at: http://www.prnewswire.com/broadcast/26988/consumer.html

SOUNDBITES:

* Sandra Lee, Life and Style Expert, Author, and Celebrity Chef

* Patricia Daul, RN, CCRC, Executive Director of Clinical Services,

Buffalo Infusion Center

* Dr. Erin Arnold, Arthritis Foundation spokesperson

B-ROLL INCLUDES:

* Sandra Lee Preparing Food

* Sandra Lee and RA Patients Interacting

* Web Site

VIDEO PROVIDED BY: Bristol-Myers Squibb

Contact: FOR MORE INFORMATION, PLEASE CALL: MultiVu Media Relations, 1-800-653-5313 EXT. 3


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SOURCE Bristol-Myers Squibb
Copyright©2008 PR Newswire.
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