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MultiVu Video Feed: FREE NICOTINE REPLACEMENT THERAPY (NRT) TO BE OFFERED TO REGISTERED PILOTS INTERESTED IN QUITTING RELIEF IN LIGHT OF RECENT FAA RULINGS
Date:5/23/2008

COMMIT LOZENGE CAN HELP REVERSE MENTAL ACUITY DEFICITS IN SMOKERS WHO ARE QUITTING PLUS: Medical Expert Available for Interview to Address FAA Ruling on Smoking Cessation Product

In light of the recent announcement by the Federal Aviation Administration (FAA) that it has removed a prescription anti-smoking pill from their approved list of safe medications for pilots and air-traffic controllers, it's important to note this news does not include NRT, which is deemed safe and effective. GlaxoSmithKline Consumer Healthcare, industry leaders in smoking cessation, is offering one free 48 count carton of Commit lozenges to all licensed commercial and private pilots now through June 30. The product can be requested by calling 1.877.NOASHES, or 1.877.662.7437, callers will also have the opportunity to speak to a trained smoking cessation counselor.

Research has found the Commit 4 mg lozenge has been clinically shown to help reverse nicotine withdrawal symptoms associated with quitting smoking, including the following: difficulty concentrating, attention deficit, short-term memory deficit and selective attention deficit - issues at the core of the FAA's report.

Jack Henningfield, Ph.D., is one of the world's leading experts on nicotine addiction, and served on the expert panel the FAA requested the Centers for Disease Control (CDC) assemble in 1994 to examine the effects of smoking and tobacco addiction and withdrawal on pilot performance and airline safety. As part of the panel's conclusion, they made recommendations for safe, effective treatment options for pilots who smoke. Dr. Henningfield will be available for interview via satellite on Friday, May 23rd to discuss the FAA's announcement.

SATELLITE FEEDS:

Friday, May 23rd, 2008 Friday, May 23rd, 2008

3:30 PM - 3:45 PM ET 6:30 PM - 6:45 PM ET

Galaxy 26 Galaxy 26

C-Band C-Band

Transponder 18 Transponder 18

Downlink Freq. 4060 Horizontal Downlink Freq. 4060 Horizontal

Saturday, May 24th, 2008

1:30 PM - 1:45 PM ET

Galaxy 26

C-Band

Transponder 18

Downlink Freq. 4060 Horizontal

NEWS: GSK TO OFFER FREE COMMIT LOZENGES TO ALL LICENSED PILOTS INTERESTED IN QUITTING NOW THROUGH JUNE 30

FORMAT: B-roll and Soundbites

ADDITIONAL RESOURCES: Video, contact information and more available at: http://www.prnewswire.com/broadcast/33418/press.html

SOUNDBITES:

* Jack Henningfield, Ph.D., one of the world's leading experts on

nicotine addiction

B-ROLL INCLUDES:

* General street scenes of people smoking

* General footage of "no smoking" signs at bars/restaurants, cigarettes,

etc.

* Nicotine replacement therapy product shots

* Applying patch to the skin/use of oral forms (gum/lozenge)

VIDEO PROVIDED BY: GlaxoSmithKline Consumer Healthcare

Contact: FOR MORE INFORMATION, PLEASE CALL: MultiVu Media Relations, 1-800-653-5313 EXT. 3


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SOURCE GlaxoSmithKline Consumer Healthcare
Copyright©2008 PR Newswire.
All rights reserved

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