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Multi-million Dollar Campaign for Kids' Health Program is Launched
Date:9/16/2008

WASHINGTON, Sept. 16 /PRNewswire-USNewswire/ -- An issue campaign aimed at strengthening and reauthorizing the State Children's Health Insurance Program (SCHIP) was launched yesterday by America's Agenda: Health Care for Kids, a new, non-partisan organization of labor and business leaders. Health Care for Kids' mission is to assure that every American child gets the high quality health care he or she needs.

Health Care for Kids has launched a bipartisan TV and direct mail campaign aimed at persuading a divided Congress to approve SCHIP legislation that will extend coverage to another 3 million low-income children. The TV and print ads urge members of the US Senate and House of Representatives who voted for the stronger State Children's Health Insurance Program subsequently vetoed by President George Bush last year to "keep fighting to insure our kids."

"The SCHIP program has been an enormous success, giving millions of poor kids a chance to start out healthy in life," said Doug Dority, president of Health Care for Kids. "Under this program, children receive the regular checkups they need to stay healthy, and the care and treatment they need when they are sick. The level of federal funding will determine whether states have sufficient funds to continue covering children who are now enrolled and whether they will be able to cover millions of additional children who need decent health care."

Health Care for Kids' Secretary-Treasurer Mark Blum said the ads are being run "in geographically diverse regions across the country, in Districts represented by Democrats and Republicans who stood up for strengthening SCHIP to assure more American kids can get the health care they need."

The first round of ads is "a substantial buy of several millions of dollars," Blum said. "We intend to extend the campaign based on our success in raising more funds from more donors."

A bipartisan coalition in Congress wants to renew and strengthen SCHIP.
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SOURCE America's Agenda: Health Care for Kids
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