CHAPEL HILL, N.C., Sept. 7 /PRNewswire/ -- Pharmaceutical companies face a unique blend of challenges involving balancing new product research, sales and marketing forces, and quality production processes while building and protecting a trusted name in the industry. The case studies in the Multi-Year Compendium of Pharmaceutical Case Studies address these areas and much more. They were presented by industry leaders at Global Benchmarking Council meetings between 2002-2006. This compendium is a valuable tool for any pharmaceutical executive interested in improving communication, marketing and measurement processes, increasing sales, or building a brand.
Topics covered include:
-- Executing Superior Communication to Achieve Superior Sales Performance
-- Innovative Best Practices in Product Re-launches
-- Using Scorecards to Focus Growth in Major Accounts and Best Customers
-- Integrating Process Tools for Enterprise-wide Improvements
-- Enhancing Portfolio Value by Integrating Related Products & Services
"Multi-Year Compendium of Pharmaceutical Case Studies: Meeting Proceedings," is available at http://www.best-in-class.com/dr278.htm.
To access additional findings on topics of interest to the Pharmaceutical industry, consider a membership with the Best Practice Database, an online resource containing more than $35 million in proprietary research conducted on behalf of executives from Fortune 500 companies.
To sign up for a tour of the research documents available in the Best Practices Database, or about the database tours, please click here: http://www3.best-in-class.com/dw212.htm
For more information, contact Grant Houston at 919-767-9182 or at firstname.lastname@example.org.
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