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Mrs Baird's Introduces Prebiotic Bread to Texas
Date:9/24/2008

Texas' Legendary Baker Offers Innovative New Bread to Promote Digestive

Health

FORT WORTH, Texas, Sept. 24 /PRNewswire/ -- As consumers are expecting more from their daily bread, Mrs Baird's, Texas' legendary bread company, is responding by introducing the first prebiotic bread available in mainstream supermarkets in Texas. Mrs Baird's today introduced Acti-Fiber Wheat bread containing prebiotics fibers to aid in digestive health. The wheat bread combines the goodness of whole grains with digestive health benefits, a first in local bread aisles.

(Logo: http://www.newscom.com/cgi-bin/prnh/20060914/DATH005LOGO)

"We are very excited to offer the first widely available prebiotic bread in the region," said Aaron Fisher, Mrs Baird's Brand Manager. "In this competitive marketplace, it is important to stay ahead of the curve. Research shows consumers are demanding more from their everyday foods and there is a strong interest in pre- and pro-biotic products."

According to Datamonitor, U.S. sales of products that aid in digestive health exceeded $600 Million in 2006. Pre and pro-biotic new product introductions increased by 375 percent from 2005 to 2007.

Mrs Baird's Acti-Fiber Wheat is a prebiotic bread that aids in digestive health. It has a prebiotic fiber, derived from chicory root, which promotes the growth of beneficial bacteria in the digestive system. Studies indicate that these friendly bacteria may inhibit the development and growth of harmful strains of bacteria. In addition, Mrs Baird's Acti-Fiber Wheat is a good source of fiber, a good source of calcium and contains eight grams of whole grains per serving.

Mrs Baird's is produced by Bimbo Bakeries USA (BBU). Bimbo Bakeries USA operates 13 bakeries and distributes leading brands such as Oroweat, Mrs Baird's, Thomas', Entenmann's, Tia Rosa, Francisco, Bimbo and Marinela. BBU operates approximately 3,000 sales routes and has approximately 7,000 U.S. associates. Bimbo Bakeries USA is headquartered in Fort Worth and is the U.S. Division of Mexico's Grupo Bimbo, one of the world's largest baking companies with over 97,000 associates and operations in 18 countries throughout the Americas, Asia and Europe. Its stock has been trading on the Mexican Stock Exchange since 1980 under the ticker BIMBO.


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SOURCE Mrs Baird's
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