Navigation Links
Movies with gory and disgusting scenes more likely to capture and engage audience

Washington, DC (June 12, 2014) We know it too well. We are watching a horror film and the antagonist is about to maim a character; we ball up, get ready for the shot and instead of turning away, we lean forward in the chair, then flinch and cover our eyes Jason strikes again! But what is going on in our body that drives us to this reaction, and why do we engage in it so readily? Recent research published in the Journal of Communication found that people exposed to core disgusts (blood, guts, body products) showed higher levels of attention the more disgusting the content grew even though they had negative reactions to the content.

Bridget Rubenking, University of Central Florida, and Annie Lang, Indiana University, published their findings in the Journal of Communication from an experiment with 120 participants. Participants watched TV/film clips of three distinct types of disgust: socio-moral, body product and death/gore. Rubenking and Lang measured participants' heart rate, facial expressions and skin moisture. After viewing they tested participants' memory for scenes presented in the messages; examined differences in individuals' memory and physiological levels of activity from before the onset of disgust in each clip to time points immediately after; and then compared the data across disgust types.

The findings suggested that socio-moral disgust-eliciting content elicited a slower response, characterized by one of initial attention and increasing negativity and arousal, and was remembered better before, at and after the onset of disgust. Both core disgusts saw more of an immediate negativity and defensive response. Body product disgusts in particular showed an initial defensive response pattern: Instead of eliciting immediate attention, the onset of body product disgusts elicited sharp increases in negativity and arousal, and an acceleration of heart rate, indicating that the content was at first too disgusting to pay attention to. Memory for content before the onset of disgust in the core disgust messages was at near-chance levels indicating that the disgust onset served as a cognitive interrupt and made participants forget what they had seen before it.

Memory improved at and after disgust onset across all disgust types, and heart rate showed a deeper deceleration over time, showing more attention being paid to the content. Together this data suggests that despite being fully aware of how disgusted they were, participants could not turn away from any of the disgusting content, and actually paid more attention the more disgusting the content got. This pattern was especially pronounced in response to the core disgusts.

"We often choose to view entertainment media to simply make ourselves feel good, and we also likely often choose entertainment media that will provide meaning, fulfillment and spark introspection. Despite whatever motives encouraged the decision to watch or not watch, this study demonstrates that when we're watching entertainment content that introduces specific types of disgust, our bodies react as being disgusted, and we can articulate that we are disgusted by the content," said Rubenking. "However, we pay more attention once disgust is introduced and we remember the content with disgust better, making it a smart device for content creators to use, in moderation."


Contact: John Paul Gutierrez
International Communication Association

Related medicine news :

1. Kids movies send mixed messages about eating habits and obesity
2. More Booze in Movies for Kids, Study Finds
3. Study examines placement of tobacco and alcohol brands in movies rated for youth audiences
4. Effective regulation of alcohol brand placements in movies could limit underage drinking
5. Smoking in Youth-Rated Movies Doubles: Report
6., a leading retailer of Pipedream Products, Adult Toys and Adult Novelties, is replenishing their lineup of adult movies starring Asia Carrera.
7., a leading retailer of Pipedream Products, Adult Toys & Novelties, is replenishing their lineup of adult movies Kay Parker has starred in.
8. Empowered Products Releases Its Lists of Best Movies for Lovers in Time for Valentine's Day and Academy Awards Night
9. Before Skyfall: 46 years of violence in James Bond movies
10. Cancer Portrayed Too Grimly in Movies, Study Suggests
11. Cancer in the movies
Post Your Comments:
(Date:10/13/2015)... ... October 13, 2015 , ... Altec Products, ... Title Sponsorship of Synergy 2015. The annual WennSoft KEY2ACT user conference will take ... and will unite customers, partners, WennSoft team members and sponsors to facilitate the ...
(Date:10/13/2015)... ... , ... Tempe Dental Care, a leading Tempe dentists’ office, celebrates offering gentle, ... for more than 5 years. A leading cause of emergency room visits, school ... is not timely. , Sedation dentistry provides an anxiety-free dental experience ...
(Date:10/13/2015)... , ... October 13, 2015 , ... ... activities. Yet most people do not breathe correctly. According to T’ai Chi (also ... Steve Lauer, learning to breathe correctly, in concert with the 7,000 year old ...
(Date:10/13/2015)... , ... October 13, 2015 , ... ... communities, and the Florida Apartment Association (FAA) has partnered with the Florida Department ... meet the demand. , The FAA Smoke-Free Multifamily Housing Program launched last ...
(Date:10/13/2015)... ... , ... Curly Hair Solutions® is thrilled to be a ... featuring the newest products and services to hit the market for women. With ... to unveil their recent partnership with Trade Secrets, a leading Canadian beauty retailer. ...
Breaking Medicine News(10 mins):
(Date:10/12/2015)... Oct. 12, 2015 CorVascular Diagnostics, ... medical technology company that designs and distributes ... it has entered into a collaboration and ... dedicated to producing devices, software and services ... PAD-IQ®, developed and produced by Vasamed, provides ...
(Date:10/12/2015)... St. Paul, Minn. , Oct. 12, 2015 /PRNewswire/ ... with it, a need to help integrate these devices ... global leader of ergonomic healthcare mounting and mobility solutions, ... Carts, its lightest cart yet, for a wide array ... StyleView S-Tablet Cart SV10 was developed exclusively for Microsoft ...
(Date:10/12/2015)... 12, 2015 Beginning October 1, 2015 All ... the fastest growing practice management system for therapists, psychologists, ... converts all patient diagnostic codes from the former DSM-4/ICD-9, ... --> --> Therapy Partner has also ... health practitioners to easily understand the conversion to ICD-10 ...
Breaking Medicine Technology: