Navigation Links
Movies with gory and disgusting scenes more likely to capture and engage audience

Washington, DC (June 12, 2014) We know it too well. We are watching a horror film and the antagonist is about to maim a character; we ball up, get ready for the shot and instead of turning away, we lean forward in the chair, then flinch and cover our eyes Jason strikes again! But what is going on in our body that drives us to this reaction, and why do we engage in it so readily? Recent research published in the Journal of Communication found that people exposed to core disgusts (blood, guts, body products) showed higher levels of attention the more disgusting the content grew even though they had negative reactions to the content.

Bridget Rubenking, University of Central Florida, and Annie Lang, Indiana University, published their findings in the Journal of Communication from an experiment with 120 participants. Participants watched TV/film clips of three distinct types of disgust: socio-moral, body product and death/gore. Rubenking and Lang measured participants' heart rate, facial expressions and skin moisture. After viewing they tested participants' memory for scenes presented in the messages; examined differences in individuals' memory and physiological levels of activity from before the onset of disgust in each clip to time points immediately after; and then compared the data across disgust types.

The findings suggested that socio-moral disgust-eliciting content elicited a slower response, characterized by one of initial attention and increasing negativity and arousal, and was remembered better before, at and after the onset of disgust. Both core disgusts saw more of an immediate negativity and defensive response. Body product disgusts in particular showed an initial defensive response pattern: Instead of eliciting immediate attention, the onset of body product disgusts elicited sharp increases in negativity and arousal, and an acceleration of heart rate, indicating that the content was at first too disgusting to pay attention to. Memory for content before the onset of disgust in the core disgust messages was at near-chance levels indicating that the disgust onset served as a cognitive interrupt and made participants forget what they had seen before it.

Memory improved at and after disgust onset across all disgust types, and heart rate showed a deeper deceleration over time, showing more attention being paid to the content. Together this data suggests that despite being fully aware of how disgusted they were, participants could not turn away from any of the disgusting content, and actually paid more attention the more disgusting the content got. This pattern was especially pronounced in response to the core disgusts.

"We often choose to view entertainment media to simply make ourselves feel good, and we also likely often choose entertainment media that will provide meaning, fulfillment and spark introspection. Despite whatever motives encouraged the decision to watch or not watch, this study demonstrates that when we're watching entertainment content that introduces specific types of disgust, our bodies react as being disgusted, and we can articulate that we are disgusted by the content," said Rubenking. "However, we pay more attention once disgust is introduced and we remember the content with disgust better, making it a smart device for content creators to use, in moderation."


Contact: John Paul Gutierrez
International Communication Association

Related medicine news :

1. Kids movies send mixed messages about eating habits and obesity
2. More Booze in Movies for Kids, Study Finds
3. Study examines placement of tobacco and alcohol brands in movies rated for youth audiences
4. Effective regulation of alcohol brand placements in movies could limit underage drinking
5. Smoking in Youth-Rated Movies Doubles: Report
6., a leading retailer of Pipedream Products, Adult Toys and Adult Novelties, is replenishing their lineup of adult movies starring Asia Carrera.
7., a leading retailer of Pipedream Products, Adult Toys & Novelties, is replenishing their lineup of adult movies Kay Parker has starred in.
8. Empowered Products Releases Its Lists of Best Movies for Lovers in Time for Valentine's Day and Academy Awards Night
9. Before Skyfall: 46 years of violence in James Bond movies
10. Cancer Portrayed Too Grimly in Movies, Study Suggests
11. Cancer in the movies
Post Your Comments:
(Date:11/26/2015)... ... November 26, 2015 , ... ... discuss bioavailability and the need to integrate dose form selection in early phase ... OBN, the membership organization supporting and bringing together the UK’s emerging life sciences ...
(Date:11/26/2015)... ... November 26, 2015 , ... ... and wellness consultation, has collaborated with Women’s Web – an online resource ... on topics on mental and emotional well-being relationship, life balance, stress, professional ...
(Date:11/25/2015)... (PRWEB) , ... November 25, 2015 , ... Finnleo, a ... Christmas Eve on several models of traditional and far-infrared saunas. , For ... Spruce is the most traditional Finnish sauna wood, and Finnleo uses only European Grade ...
(Date:11/25/2015)... ... November 25, 2015 , ... On November 10, 2015, Bohrer Brady, LLC filed ... on behalf of a home health care worker who provided companionship services for the ... care workers employed by Humana, Inc., Humana at Home, Inc., and SeniorBridge Family Companies ...
(Date:11/25/2015)... ... November 25, 2015 , ... On November 25, 2015, officials of ... Narconon network, announced the release of a new cutting edge recovery program that has ... been working with drug- and alcohol-addicted individuals with the purpose to free addicts from ...
Breaking Medicine News(10 mins):
(Date:11/26/2015)... , Nederland, November 26, 2015 ... Een nieuwe aanpak combineert immunotherapie met ... kanker. ) ...      (Photo: ) ... Leids Universitair Medisch Centrum (LUMC) ...
(Date:11/26/2015)... 26, 2015 3D bioprinting market ... to a new report by Grand View Research Inc. Rising ... which demands kidney transplantation is expected to boost the market ... for organ transplantation. --> 3D bioprinting market ... to a new report by Grand View Research Inc. Rising ...
(Date:11/26/2015)... , November 26, 2015 ... the addition of the  "2016 Future ... Global Cell Surface Testing Market: Supplier ... to their offering.  --> ... of the  "2016 Future Horizons and ...
Breaking Medicine Technology: