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Movies Trigger Young Adult Smokers to Light Up
Date:3/22/2010

ost smokers in America (70 percent) want to quit smoking, but in 2000, only 5 percent succeeded in quitting long term.

"This new data basically shows us that there is a Pavlovian response for smokers when they see others smoking on screen. We know that there are powerful triggers that prompt smoking for every smoker. Now we know smoking in movies is at the top of that list," said Cheryl G. Healton, Dr.PH, President and CEO of Legacy.

"Young adults are at the cusp of becoming established lifelong smokers and movie smoking can perpetuate it. The movie industry has taken some measures to limit smoking in movies or inoculate its effect by placing antismoking PSAs before movies, but clearly more needs to be done," she added.

Legacy is dedicated to building a world where young people reject tobacco and anyone can quit. Located in Washington, D.C., the national public health organization helps American live longer, healthier lives. Legacy develops programs that address the health effects of tobacco use, especially among vulnerable populations disproportionately affected by the toll of tobacco, through grants, technical assistance and training, partnerships, youth activism, and counter-marketing and grassroots marketing campaigns. The foundation's programs include truth<
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SOURCE Legacy
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