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Movies Trigger Young Adult Smokers to Light Up
Date:3/22/2010

even after controlling for level of nicotine addiction, how close they were to quitting, gender, ethnicity, impulsivity and marital status.

"The bottom line is that young adults who are trying to quit smoking should not watch movies with smoking scenes," said Glantz, Legacy Distinguished Professor of Medicine and Director of the Center for Tobacco Control Research and Education at the University of California San Francisco.

In 2009, more than half of PG-13 films and more than two-thirds of R-rated films featured tobacco imagery, a disturbing trend given that the leading authority on cancer research in the U.S., the National Cancer Institute, concluded that smoking in the movies causes adolescent smoking initiation, a conclusion also endorsed by the World Health Organization and by prominent U.S. public health and medical organizations. Glantz directs the national Smoke Free Movies Campaign, which aims to eliminate tobacco images in movies rated for youth. He says doing so would not only substantially reduce the number of adolescents who start to smoke, it would also reduce the risk of relapse for young adults attempting to quit.

According to Legacy, a non-profit organization dedicated to reducing tobacco use in the United States and a supporter of the Smoke Free Movies campaign, m
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SOURCE Legacy
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