Navigation Links
Movies Loaded With Images of Junk Food
Date:2/11/2010

Soft drinks, candy and salty snacks particularly pervasive, study finds

THURSDAY, Feb. 11 (HealthDay News) -- The next time you sit in a movie theater with your kid and polish off a tub of popcorn, give thought to a new study that finds popular movies are filled with images of junk food.

"We've had a long discussion about advertising to children, what's appropriate and not appropriate, but movies have fallen under the radar," said study author Lisa A. Sutherland. In fact, she said, no one has studied this topic until now, although there's been plenty of research into the roles of tobacco, alcohol and violence in movies.

Sutherland, an assistant professor of pediatrics at Dartmouth Medical School, said she was inspired to do her research after taking her son to an action-packed flick in 2003. Brand-name products were so prevalent that she thought, "there has to be something to this."

Sutherland and her colleagues received a grant and launched their study, which analyzed the top 20 films at the box office in each year from 1996 to 2005. Researchers watched each film and noted brand-name references to food and beverage products plus retail food establishments, such as fast-food restaurants.

The findings appear in the March issue of Pediatrics.

Of the 200 movies, 69 percent -- 138 -- featured at least one food, beverage or retail establishment; PG-13 and R-rated movies were more likely to include the references, as were comedies, action films and horror films.

Candy products (26 percent) and salty snacks (21 percent) were the most common foods seen in the movies, and sugary soft drinks made up three-quarters of the beverages mentioned. Fast-food restaurants, meanwhile, accounted for two-thirds of the retail establishment mentions.

McDonald's topped the references to food establishments with 13.1 percent of them, while Pepsi and Coca-Cola were nearly equal (at about 35 percent each) at the top of the list of beverage companies whose products appeared in the movies. Pepsi food products also topped the list of brand-name food references.

References to the products and restaurants is "very subliminal, much more so than advertising on television," Anderson said. They're "wound into the culture of the movie."

There's another factor to consider about exposure to food products in movies, she said: Kids often don't just watch a film once.

Consider, for example, children watching films during long car rides. "They get hung on one DVD, and they watch it 100 times," she said.

Parents should also be aware that even if they limit their children's TV watching, advertising messages may sneak through when kids watch movies.

What to do? "Be aware of food advertising in movies and how it might affect your own behavior," said Catherine Christie, chairwoman of the department of nutrition & dietetics at the University of North Florida's Brooks College of Health. "Be careful how much high-calorie, low-nutrient food you and your children have access to and consume."

She added that movies with food products in them could also serve as an opportunity for parents to teach children how to think critically about the images they see.

In a second, related study in the same journal, University of Minnesota researchers reported that roughly one-third of overweight teens do not consider themselves to be overweight, while those teens who did see themselves as having a problem were more likely to have tried dieting or exercise to try and shed the excess pounds.

More information

The Nemours Foundation has more on nutrition for kids.



SOURCES: Lisa A. Sutherland, Ph.D., assistant professor, pediatrics, Dartmouth Medical School, Lebanon, N.H.; Catherine Christie, Ph.D., R.D., director, department of nutrition & dietetics, Brooks College of Health, University of North Florida, Jacksonville, Fla.; March 2010, Pediatrics


'/>"/>
Copyright©2010 ScoutNews,LLC.
All rights reserved

Related medicine news :

1. Seat Belts, Bike Helmets Go Unused in Movies Aimed at Kids
2. Movies May Tempt Teens to Smoke
3. Cox Movies Under the Moon(R) Offers Big-Screen Hits Under the Stars
4. Watching R-Rated Movies Boosts Kids Smoking Risk
5. Many Kids Under 15 Watch Violent Movies
6. Dartmouth researchers say too many children see extreme violence in movies
7. More Movies to Include Anti-Smoking PSAs to Protect Childrens Health
8. AAP Calls for an End to Toxic Tobacco Content in Hollywood Movies
9. Smoking in Movies Linked to Kids Lighting Up
10. On-screen smoking in movies linked to young adult smoking behavior
11. Increasing young adult smoking linked to smoking in movies
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:12/8/2016)... Louis, MS (PRWEB) , ... December 08, 2016 , ... ... that serve commercial and residential clients in and around the Hancock County area, is ... for the Hancock County Food Pantry. , The Hancock County Food Pantry has worked ...
(Date:12/8/2016)... ... December 08, 2016 , ... Bill Mull Agencies, a ... in and around central Kansas, is joining the Youth Horizons organization for a ... , Headquartered in Wichita, Youth Horizons works to empower area children from unstable, ...
(Date:12/7/2016)... ... December 07, 2016 , ... ... will have the unique opportunity to get hands-on experience in an emergency ... students an immersive experience to gain invaluable, real-life medical skills that are critical ...
(Date:12/7/2016)... ... December 07, 2016 , ... Kenall Manufacturing, a leader in sealed healthcare lighting ... MPCNGX is a multi-function, sealed, LED luminaire that meets the needs of everyone in ... it’s needed. , A 2’ x 4’ model features four modes: reading, ...
(Date:12/7/2016)... LA (PRWEB) , ... December 07, 2016 , ... ... used to treat wrinkles and deep lines by smoothing and tightening the skin ... invasive techniques out there to address facial aging with very little downtime, Silhouette ...
Breaking Medicine News(10 mins):
(Date:12/8/2016)... Research and Markets has announced the addition of the ... Application, Usability - Forecast to 2025" report to their offering. ... , , ... grow at a CAGR of around 3.2% from 2015 to 2025. ... advancements in extracellular microelectrode arrays and intracellular microelectrodes, research in left-to-right ...
(Date:12/8/2016)... 2016 Bodycad announced it has been ... accuracy, reproducibility and speed for 3D constructs via ... bone orthopaedic applications. These patents are critical to ... restorations based on each patient,s distinct anatomy. ... harnesses the world,s first suite of orthopaedic CAD/CAM ...
(Date:12/8/2016)... , Dec. 8, 2016  A new study ... that the use of opioid therapy to treat chronic ... the likelihood of more harmful consequences, including death. ... M.D., and Zankhana Mehta , M.D., authored the ... on chronic opioid therapy. The study was published in ...
Breaking Medicine Technology: