Navigation Links
Movies Loaded With Images of Junk Food
Date:2/11/2010

Soft drinks, candy and salty snacks particularly pervasive, study finds

THURSDAY, Feb. 11 (HealthDay News) -- The next time you sit in a movie theater with your kid and polish off a tub of popcorn, give thought to a new study that finds popular movies are filled with images of junk food.

"We've had a long discussion about advertising to children, what's appropriate and not appropriate, but movies have fallen under the radar," said study author Lisa A. Sutherland. In fact, she said, no one has studied this topic until now, although there's been plenty of research into the roles of tobacco, alcohol and violence in movies.

Sutherland, an assistant professor of pediatrics at Dartmouth Medical School, said she was inspired to do her research after taking her son to an action-packed flick in 2003. Brand-name products were so prevalent that she thought, "there has to be something to this."

Sutherland and her colleagues received a grant and launched their study, which analyzed the top 20 films at the box office in each year from 1996 to 2005. Researchers watched each film and noted brand-name references to food and beverage products plus retail food establishments, such as fast-food restaurants.

The findings appear in the March issue of Pediatrics.

Of the 200 movies, 69 percent -- 138 -- featured at least one food, beverage or retail establishment; PG-13 and R-rated movies were more likely to include the references, as were comedies, action films and horror films.

Candy products (26 percent) and salty snacks (21 percent) were the most common foods seen in the movies, and sugary soft drinks made up three-quarters of the beverages mentioned. Fast-food restaurants, meanwhile, accounted for two-thirds of the retail establishment mentions.

McDonald's topped the references to food establishments with 13.1 percent of them, while Pepsi and Coca-Cola were nearly equal (at about 35 percent each) at the top of the list of beverage companies whose products appeared in the movies. Pepsi food products also topped the list of brand-name food references.

References to the products and restaurants is "very subliminal, much more so than advertising on television," Anderson said. They're "wound into the culture of the movie."

There's another factor to consider about exposure to food products in movies, she said: Kids often don't just watch a film once.

Consider, for example, children watching films during long car rides. "They get hung on one DVD, and they watch it 100 times," she said.

Parents should also be aware that even if they limit their children's TV watching, advertising messages may sneak through when kids watch movies.

What to do? "Be aware of food advertising in movies and how it might affect your own behavior," said Catherine Christie, chairwoman of the department of nutrition & dietetics at the University of North Florida's Brooks College of Health. "Be careful how much high-calorie, low-nutrient food you and your children have access to and consume."

She added that movies with food products in them could also serve as an opportunity for parents to teach children how to think critically about the images they see.

In a second, related study in the same journal, University of Minnesota researchers reported that roughly one-third of overweight teens do not consider themselves to be overweight, while those teens who did see themselves as having a problem were more likely to have tried dieting or exercise to try and shed the excess pounds.

More information

The Nemours Foundation has more on nutrition for kids.



SOURCES: Lisa A. Sutherland, Ph.D., assistant professor, pediatrics, Dartmouth Medical School, Lebanon, N.H.; Catherine Christie, Ph.D., R.D., director, department of nutrition & dietetics, Brooks College of Health, University of North Florida, Jacksonville, Fla.; March 2010, Pediatrics


'/>"/>
Copyright©2010 ScoutNews,LLC.
All rights reserved

Related medicine news :

1. Seat Belts, Bike Helmets Go Unused in Movies Aimed at Kids
2. Movies May Tempt Teens to Smoke
3. Cox Movies Under the Moon(R) Offers Big-Screen Hits Under the Stars
4. Watching R-Rated Movies Boosts Kids Smoking Risk
5. Many Kids Under 15 Watch Violent Movies
6. Dartmouth researchers say too many children see extreme violence in movies
7. More Movies to Include Anti-Smoking PSAs to Protect Childrens Health
8. AAP Calls for an End to Toxic Tobacco Content in Hollywood Movies
9. Smoking in Movies Linked to Kids Lighting Up
10. On-screen smoking in movies linked to young adult smoking behavior
11. Increasing young adult smoking linked to smoking in movies
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:10/13/2017)... ... October 13, 2017 , ... PurhealthRX , a leading Health and Nutrition ... the Purzorb™process to full spectrum CBD oil will revolutionize the rapidly growing CBD market ... can be easily incorporated into liquid products, while reducing costs to end users. , ...
(Date:10/13/2017)... ... 13, 2017 , ... Apple Rehab Shelton Lakes , which specializes in ... the facility as part of a disaster drill on October 3rd. , Apple Rehab ... City Emergency Manager, as well as the Connecticut Long Term Care Mutual Aid ...
(Date:10/13/2017)... ... October 13, 2017 , ... Ellevate Network, the leading ... to advocate for action towards gender equality at their inaugural Summit in New York ... globe, and reached a social audience of over 3 million. To watch the Mobilize ...
(Date:10/13/2017)... ... ... Talented host, actor Rob Lowe, is introducing a segment ... of "Success Files," which is an award-winning educational program broadcasted on PBS Member ... with passion and integrity. , Sciatica occurs when the sciatic nerve in the ...
(Date:10/13/2017)... ... October 13, 2017 , ... “America On The Brink”: the Christian history of ... Brink” is the creation of published author, William Nowers. Captain Nowers and his ... veteran, he spent thirty years in the Navy. Following his career as a ...
Breaking Medicine News(10 mins):
(Date:9/22/2017)... Sept. 22, 2017  As the latest Obamacare repeal ... Bill Cassidy (R-LA) and Lindsey Graham ... the medical device industry is in an odd place. ... the 2.3% excise tax on medical device sales passed ... want covered patients, increased visits and hospital customers with ...
(Date:9/18/2017)... Mich. , Sept. 18, 2017  PMD Healthcare ... Specialty Pharmacy of Kalamazoo, Mich. , ... hub service that expedites and streamlines patient and provider ... PD 2.0, and wellness management services.  ... device used to measure lung function for a variety ...
(Date:9/12/2017)... LAKES, N.J. , Sept. 12, 2017  Consumer reviews on ... Embrace Hearing as the number one company for hearing aids, ... ReSound™ and fifteen other brands. ... Embrace Hearing Named #1 by Consumers For Hearing Aids ... Embrace Hearing is an online store that provides ...
Breaking Medicine Technology: