Navigation Links
Movies Loaded With Images of Junk Food
Date:2/11/2010

Soft drinks, candy and salty snacks particularly pervasive, study finds

THURSDAY, Feb. 11 (HealthDay News) -- The next time you sit in a movie theater with your kid and polish off a tub of popcorn, give thought to a new study that finds popular movies are filled with images of junk food.

"We've had a long discussion about advertising to children, what's appropriate and not appropriate, but movies have fallen under the radar," said study author Lisa A. Sutherland. In fact, she said, no one has studied this topic until now, although there's been plenty of research into the roles of tobacco, alcohol and violence in movies.

Sutherland, an assistant professor of pediatrics at Dartmouth Medical School, said she was inspired to do her research after taking her son to an action-packed flick in 2003. Brand-name products were so prevalent that she thought, "there has to be something to this."

Sutherland and her colleagues received a grant and launched their study, which analyzed the top 20 films at the box office in each year from 1996 to 2005. Researchers watched each film and noted brand-name references to food and beverage products plus retail food establishments, such as fast-food restaurants.

The findings appear in the March issue of Pediatrics.

Of the 200 movies, 69 percent -- 138 -- featured at least one food, beverage or retail establishment; PG-13 and R-rated movies were more likely to include the references, as were comedies, action films and horror films.

Candy products (26 percent) and salty snacks (21 percent) were the most common foods seen in the movies, and sugary soft drinks made up three-quarters of the beverages mentioned. Fast-food restaurants, meanwhile, accounted for two-thirds of the retail establishment mentions.

McDonald's topped the references to food establishments with 13.1 percent of them, while Pepsi and Coca-Cola were nearly equal (at about 35 percent each) at the top of the list of beverage companies whose products appeared in the movies. Pepsi food products also topped the list of brand-name food references.

References to the products and restaurants is "very subliminal, much more so than advertising on television," Anderson said. They're "wound into the culture of the movie."

There's another factor to consider about exposure to food products in movies, she said: Kids often don't just watch a film once.

Consider, for example, children watching films during long car rides. "They get hung on one DVD, and they watch it 100 times," she said.

Parents should also be aware that even if they limit their children's TV watching, advertising messages may sneak through when kids watch movies.

What to do? "Be aware of food advertising in movies and how it might affect your own behavior," said Catherine Christie, chairwoman of the department of nutrition & dietetics at the University of North Florida's Brooks College of Health. "Be careful how much high-calorie, low-nutrient food you and your children have access to and consume."

She added that movies with food products in them could also serve as an opportunity for parents to teach children how to think critically about the images they see.

In a second, related study in the same journal, University of Minnesota researchers reported that roughly one-third of overweight teens do not consider themselves to be overweight, while those teens who did see themselves as having a problem were more likely to have tried dieting or exercise to try and shed the excess pounds.

More information

The Nemours Foundation has more on nutrition for kids.



SOURCES: Lisa A. Sutherland, Ph.D., assistant professor, pediatrics, Dartmouth Medical School, Lebanon, N.H.; Catherine Christie, Ph.D., R.D., director, department of nutrition & dietetics, Brooks College of Health, University of North Florida, Jacksonville, Fla.; March 2010, Pediatrics


'/>"/>
Copyright©2010 ScoutNews,LLC.
All rights reserved

Related medicine news :

1. Seat Belts, Bike Helmets Go Unused in Movies Aimed at Kids
2. Movies May Tempt Teens to Smoke
3. Cox Movies Under the Moon(R) Offers Big-Screen Hits Under the Stars
4. Watching R-Rated Movies Boosts Kids Smoking Risk
5. Many Kids Under 15 Watch Violent Movies
6. Dartmouth researchers say too many children see extreme violence in movies
7. More Movies to Include Anti-Smoking PSAs to Protect Childrens Health
8. AAP Calls for an End to Toxic Tobacco Content in Hollywood Movies
9. Smoking in Movies Linked to Kids Lighting Up
10. On-screen smoking in movies linked to young adult smoking behavior
11. Increasing young adult smoking linked to smoking in movies
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/24/2016)... ... May 24, 2016 , ... Loma Linda University Health (LLUH) ... hospital and expanded Children’s Hospital. Over 3,000 people looked on as the shovels hit ... the event photo slidehsow. , During the program, Richard H. Hart, MD, DrPH, ...
(Date:5/24/2016)... ... 2016 , ... Boyd Industries, a leading supplier of dental chairs and ... for pediatric dentistry , at AAPD 2016, the annual conference and trade show ... Concealed Delivery Unit keeps dental hand pieces and other anxiety-provoking pieces of the dental ...
(Date:5/24/2016)... ... 24, 2016 , ... A newly released report reveals that improving life outcomes ... resources, both in face-to-face interactions and online. In “Heard, Not Judged – Insights into ... creative use of mobile digital devices can be an effective tool to help boys ...
(Date:5/24/2016)... ... May 24, 2016 , ... Growing in popularity, more and more people continue ... available and easily accessible. Whether someone chooses to cut gluten out of their life ... King Kullen Grocery stocks their shelves with many different gluten-free products all year round. ...
(Date:5/24/2016)... ... 24, 2016 , ... American Gene Technologies International, Inc ... its board of directors. Otterstatter is co-founder, president and CEO of Preventice, ... that lead to broad-based healthcare solutions. , “Jon knows how to create disruptive ...
Breaking Medicine News(10 mins):
(Date:5/23/2016)... -- Experts from various countries ... role of technology in innovative healthcare ... International Conference of VPS-Penn Medicine opened in Abu ... Sheikh Nahyan bin Mubarak Al Nahyan, Minister of Culture and ... provide personalized medicine and tailor-made healthcare in disease treatment and ...
(Date:5/23/2016)... -- The global  reprocessed medical devices market ... according to a new study by Grand View Research, ... the lack of centralized support for waste disposal in ... for reprocessed medical devices market. Additionally, the long-term cost-efficiency ... the original device is the high impact rendering driver ...
(Date:5/22/2016)... -- DS Biopharma (DS) today announced ... DS102 in chronic obstructive pulmonary disease (COPD) patients ... Recent DS preclinical data suggests that ... has bronchodilatory, anti-inflammatory and anti-fibrotic properties in the ... publish further detail on these findings later in ...
Breaking Medicine Technology: