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Movie Theaters Asked to Offer Healthier Snacks at Concession Stands
Date:3/15/2010

society, and it's good for their business because it would help families enjoy theaters even more and, by giving them healthier options, more snacks will be purchased.

Regarding what kinds of snacks might be offered at theaters, Lynton said, "I don't think giant tubs of spinach or broccoli's a good idea. And nobody wants to eat cauliflower while watching Spider-Man, or drink a 40-ounce cup of prune juice."

He said moviegoers suggested to the studio's interviewers the kind of snacks they'd like to see:

  • fresh fruit, fruit cups, apples with dip;
  • veggies with dip;
  • yogurt;
  • granola bars and trail mix;
  • baked chips, apples chips and unbuttered, air-popped popcorn.

Lynton said some people sneak healthy snacks into movie theaters, like a granola bar or a box of raisins, which represents an untapped market for concession stands. "People are consuming food differently these days. In fact, many of your theaters are located near Starbucks and Whole Food
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SOURCE Sony Pictures
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