Navigation Links
Movie Theaters Asked to Offer Healthier Snacks at Concession Stands

LAS VEGAS, March 15 /PRNewswire/ -- The nation's theater owners were asked today by the head of a major Hollywood studio to have healthier snacks at their concession stands in addition to their traditional offerings of candy, popcorn and soda.

In a speech at ShoWest, the nation's largest convention for the movie theater industry, Sony Pictures Entertainment Chairman and CEO Michael Lynton said, "adding healthier options to your existing menu is the right thing to do for our industry, for audiences and for our country."

Lynton said a poll of moviegoers commissioned by Sony Pictures revealed:

  • two-thirds of moviegoers and three-quarters of parents are more likely to buy healthy snacks at theaters if they are offered;
  • forty-two percent of parents said they would buy concessions more often if healthy options were available;
  • sixty percent of parents said having healthier snacks in theaters would enhance their overall moviegoing experience;

Lynton said he was not asking theaters to stop selling popcorn, soda and candy. "Audiences love them," he said. "I'm just talking about adding some healthier items to what you already sell."

Lynton also announced that the Alliance for a Healthier Generation has offered to meet with the theater owners "and offer advice on how to change your menus in a way that makes sense for your audiences and your business."  

"The private sector, including the theatre industry, has the ability to improve the access families have to healthier foods and beverages," said President Bill Clinton, founder of the William J. Clinton Foundation, who co-leads the Alliance for a Healthier Generation with Governor Arnold Schwarzenegger and American Heart Association President Clyde Yancy. "The Alliance brokered voluntary agreements with the beverage industry that resulted in an 88 percent decrease in beverage calories shipped to America's schools in just a few years. We are eager to work with the movie theater industry to craft similar agreements to provide healthy concession options in movie theaters."

"In order to turn the tide on the obesity epidemic we are going to need to make soup to nuts changes in the number of calories we take in and the calories we actively use. Because kids are eating and foraging at home, school, sporting events and at the movies, changes are needed everywhere," said Dr. Neal Halfon, professor of pediatrics, public health and public policy at UCLA and director of the UCLA Center for Healthier Children, Families and Communities. "We can't expect kids to make healthy choices if they aren't given healthy choices to make. And while this is a nationwide problem, and will require support from companies with a national stature like Sony Pictures and large theater chains, it will also depend on the ingenuity and commitment of local theater operators to make the difference in their communities."

In a videotaped message to the convention, Dr. Mehmet Oz, vice chair and professor of surgery at Columbia University and host of The Dr. Oz Show, said, "Everyone enjoys popcorn and a soda at the movies, but there are healthier alternatives. Good nutrition doesn't mean eating spinach at every meal. But with so many children and teens going to movies so often these days, I think we've got to be mindful about what they're eating and drinking, and giving them the chance to choose healthier food makes a lot of sense."

Lynton said theater owners should consider taking this step because childhood obesity is an epidemic, it's the responsible thing to do for audiences and society, and it's good for their business because it would help families enjoy theaters even more and, by giving them healthier options, more snacks will be purchased.

Regarding what kinds of snacks might be offered at theaters, Lynton said, "I don't think giant tubs of spinach or broccoli's a good idea. And nobody wants to eat cauliflower while watching Spider-Man, or drink a 40-ounce cup of prune juice."

He said moviegoers suggested to the studio's interviewers the kind of snacks they'd like to see:

  • fresh fruit, fruit cups, apples with dip;
  • veggies with dip;
  • yogurt;
  • granola bars and trail mix;
  • baked chips, apples chips and unbuttered, air-popped popcorn.

Lynton said some people sneak healthy snacks into movie theaters, like a granola bar or a box of raisins, which represents an untapped market for concession stands. "People are consuming food differently these days. In fact, many of your theaters are located near Starbucks and Whole Foods and in malls and other places where consumers are now finding more nutritious food and beverage options. Audiences would love both a great theatrical experience and terrific snacks."

Lynton said employees at Sony Pictures are offered a subsidized healthy lunch special and expanded salad bar at the studio commissary. He noted some theaters are moving in the direction of offering healthier foods; some use canola oil instead of coconut oil for their popcorn. He also said he understands that some things "will prove to be logistically or economically impossible…But even small steps in the right direction can have a big impact."

About Sony Pictures Entertainment

Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America (SCA), a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution, operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in more than 130 countries. Sony Pictures Entertainment can be found on the World Wide Web at

SOURCE Sony Pictures

Back to top



SOURCE Sony Pictures
Copyright©2010 PR Newswire.
All rights reserved

Related medicine news :

1. Optelec Gets Creative: CSUN San Diego and VisionZone Premier with Special Movie Debut
2. EarthTrade Water to Hold a Private Screening of Tapped - The Movie: The Truth About Bottled Water Revealed During ExpoWest
3. Movies Loaded With Images of Junk Food
4. Nationwide Vote to Determine Best Organ Donation-Themed Movie
5. Movie Turns Into a Growing Movement to Reach Hurting Teens.
6. Seat Belts, Bike Helmets Go Unused in Movies Aimed at Kids
7. Movies May Tempt Teens to Smoke
8. ACUVUE(R) Brand Contact Lenses Gives Movie Fans a Chance to Win a Hometown Screening of WHIP IT
9. Solos Endoscopy, Inc.s MammoView(TM) Product Line Receives New Purchase Orders Primarily from Prestigious Teaching Hospitals Across the Country
10. Former Corporate Whistleblower Says The Informant Movie is Only Part of the Story
11. Both good/bad movie characters who smoke influence teens to do the same
Post Your Comments:
(Date:6/27/2016)... ... June 27, 2016 , ... "FCPX editors can now reveal ... Final Cut Pro X," said Christina Austin - CEO of Pixel Film Studios. ... Cut Pro X users can now reveal the media of their split screens ...
(Date:6/27/2016)... ... June 27, 2016 , ... ... strategic partnership with Connance, a healthcare industry leader providing predictive analytics to ... technology combine to provide health systems, hospitals and ambulatory surgical centers with ...
(Date:6/27/2016)... Park, KS (PRWEB) , ... June 27, 2016 , ... ... in retailers of Eyeglasses . , Millions of individuals in the United States ... eyeglasses have become a way to both correct vision and make a fashion statement. ...
(Date:6/26/2016)... Michigan (PRWEB) , ... June 26, 2016 , ... On ... as sponsor of the 2016 Cereal Festival and World’s Longest Breakfast Table in Battle ... honor of the city’s history as home to some of the world’s leading providers ...
(Date:6/26/2016)... North Carolina (PRWEB) , ... June 26, 2016 , ... ... release of a new product that was developed to enhance the health of felines. ... for centuries. , The two main herbs in the PawPaws Cat Kidney Support ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... -- Roche (SIX: RO, ROG; OTCQX: RHHBY) announced that ... PCT (procalcitonin) assay as a dedicated testing solution for ... clearance, Roche is the first IVD company in the ... risk assessment and management. PCT is a ... in blood can aid clinicians in assessing the risk ...
(Date:6/23/2016)... 2016 Capricor Therapeutics, Inc. ... biotechnology company focused on the discovery, development and ... enrollment in its ongoing randomized HOPE-Duchenne clinical trial ... of its 24-patient target. Capricor expects the trial ... of 2016, and to report top line data ...
(Date:6/23/2016)... Bracket , a leading clinical trial technology ... outcomes platform, Bracket eCOA (SM) 6.0, at the 52 ... 30, 2016 in Philadelphia , Pennsylvania.  A ... product of its kind to fully integrate with RTSM, will ... 6.0 is a flexible platform for electronic clinical outcomes assessments ...
Breaking Medicine Technology: