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Motorcyclist Lives On, Rides On Through Organ Donation
Date:8/4/2009

he first scholarship will be awarded Fall 2009.
About "Live On. Ride On."
Lifeline of Ohio, the nonprofit organ procurement organization responsible for promoting organ and tissue donation in central and southeastern Ohio, is sharing Michael's story, and others, in an effort to show the public what an organ donor really is: a hero. Because of donation, Michael was able to live on. Because he donated, his spirit can ride on.

"We are aiming to reclaim the negative slang term "organ donor" in the motorcycle industry," said Kent Holloway, CEO of Lifeline of Ohio. "Motorcyclists should be proud to declare themselves organ donors. Our goal is to demonstrate the positive impact they can have by registering in the Ohio Donor Registry and let them know they have the opportunity to live on and ride on by donating life."

Lifeline of Ohio is working to connect with motorcycle enthusiasts, a group known for its philanthropic efforts and sense of community, with their "Live On. Ride On." campaign, launched in May 2009. The group is reaching out to motorcyclists at events, retail locations, rider training programs and through social media. So far, the initiative has been a success, touching hundreds of enthusiasts and registering more than 30 new organ and tissue donors. Motorcycle enthusiasts in central Ohio can also connect with "Live On. Ride On." online, at www.Lifelineofohio.org/LiveOnRideOn, where they can read stories of motorcyclists who have been touched by donation, see the latest schedule of events, connect through Facebook and Twitter and register to be an organ and tissue donor.

About Lifeline of Ohio
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