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Motherhood(R) Maternity Joins March of Dimes to Give Babies a Healthy Start in Life
Date:10/1/2007

November is Prematurity Awareness Month

WHITE PLAINS, N.Y., Oct. 1 /PRNewswire-USNewswire/ -- Motherhood(R) Maternity again is joining forces with the March of Dimes to help give every baby their nine months. For the fifth year, Motherhood(R) Maternity, a national sponsor of the March of Dimes Prematurity Campaign and a supporter of the 2007 Prematurity Awareness Month "Every Baby Has a Story" Bus Tour, will raise awareness and fund research to save babies from premature birth.

"We are pleased to announce that Motherhood(R) Maternity will continue their valued relationship with the March of Dimes," said Dr. Jennifer L. Howse, president of the March of Dimes. "They are committed to our mission to assure a healthy birth for every baby."

"Our partnership with the March of Dimes is a top priority for Motherhood(R) Maternity as we work to raise awareness about the risks of premature births," said Rebecca Matthias, President and Chief Creative Officer for Motherhood(R) Maternity. "We are proud to have donated more than a million dollars to the March of Dimes through our various projects and we look forward to reaching new goals."

Motherhood(R) Maternity has raised funds and awareness among pregnant women with their Be Healthy Be Happy charm, Ms. Matthias' book, 51 Secrets of Motherhood, and in-store donations from the more than 600 Motherhood(R) Maternity locations. With each Be Healthy Be Happy Charm, Motherhood(R) Maternity offers hints for a healthy pregnancy.

This Prematurity Awareness Month, customers can link to the March of Dimes Web site through http://www.motherhood.com.

This year the March of Dimes will celebrate all babies -- those born healthy and those who need help to survive -- with an "Every Baby Has a Story" bus that will crisscross the country collecting memorable, relevant, inspiring or humorous baby stories from moms and dads, related to pregnancy, childbirth, or the early years. A Web site, marchofdimes.com/everybaby, enables people who can't visit the bus to contribute and read stories.

Motherhood(R) Maternity is part of Mother Works, Inc., the leading designer and retailer of maternity fashion. For store locations or to place an order, visit http://www.motherhood.com or call 1-800-4mom2be.

The March of Dimes works to improve the health of babies by preventing birth defects, premature birth and infant mortality. For more information, visit marchofdimes.com or nacersano.org for Spanish.


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SOURCE March of Dimes
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