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Mother's Day Special: Catchword's 10 Rules for Branding Your Baby
Date:5/7/2010

doesn’t hurt— especially if you move in international circles—to make sure that the name doesn’t mean something awful in common foreign languages. Pity the poor kid named Desdemona, for instance, which means “ill-fated one” in Greek. Talk about inauspicious beginnings.

Catchword is a full-service naming firm. Since 1998, they’ve named everything from ice cream and smart phones to underpants for toddlers—and a number of babies of their own. For more information about Catchword, visit http://www.catchwordbranding.com.

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