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Mother's Day Special: Catchword's 10 Rules for Branding Your Baby
Date:5/7/2010

What does naming a baby have to do with naming a laundry detergent? In the spirit of Mother’s Day and as a gift to mothers (and fathers) everywhere, the brand naming consultants at Catchword present the 10 naming rules that are just as applicable for babies as they are for brands.

(PRWEB) May 7, 2010 -- What does naming a baby have to do with naming a laundry detergent? More than you might think. Just as a good commercial brand name creates positive interest and helps that brand make its way in the world, the right first name can smooth your child’s path and predispose people to think well of him or her.

So in the spirit of Mother’s Day and as a gift to mothers (and fathers) everywhere, the brand naming consultants at Catchword present the 10 naming rules that are just as applicable for babies as they are for brands:

1. Know your product.
You wouldn’t name a new skincare lotion before getting to know everything you could about it. Why name your baby before getting to know him or her? Having a handful of names selected ahead of time is always a good idea. But wait until after the birth to make the final decision. Every little one has her or his own personality, as any parent can attest. Even just a few hours getting acquainted with your new baby can help you decide which name’s the best fit.

2. Differentiate from the competition.
Children vie for attention from day one. A distinctive name can give them a head start. That’s not to say a name should be different just for the sake of being different. (Like Frank Zappa’s offspring, Moon Unit, Dweezil, and Diva Thin Muffin. That’s pretty serious karma.) But it’s worth researching what the most popular names of the day are, and going against the grain. Do you really want your kid to have to be called Emily M in the schoolroom, so she’s not mistaken for Emilys
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