Navigation Links
Morrison Takes Aim at Underage Drinking in New Radio Campaign
Date:10/19/2007

Spots encourage open dialogue between parents and teens

TOPEKA, Kan., Oct. 19 /PRNewswire/ -- Attorney General Paul Morrison has launched a campaign to prevent underage drinking with new 30-second radio public service announcements set to air on stations throughout the state. The spots are timed to coincide with the busy fall season and will air more than 1,800 times between now and the end of November.

"With teens heading off to parties, dances and other school-sponsored events, now is the perfect time for parents to talk with their children about making responsible decisions and resisting negative peer pressure," explains Morrison. "This campaign encourages parents to be more vocal and involved in reminding their teens to be responsible and respect the law."

The two radio spots stress the importance of parents talking with their children about drinking and refusing to host underage parties with alcohol. According to a report from the National Academy of Sciences, two-thirds of teens who drink say they get alcohol from their parents or other adults. Further, the GfK Roper Youth Reporttm, a survey of teens conducted for more than a decade, reveals the majority of teens (69 percent), ages 13 to 17, have consistently cited their parents as the No. 1 influence on their decision to drink or not.

"Parents have a tremendous influence on their teen's decision about whether or not to drink," Morrison explains. "By communicating openly and honestly, setting a good example, and not providing alcohol for their teen or their friends, parents play a critical role in ensuring their children make smart, safe choices."

The good news is that recent government studies show that underage drinking continues to decline. According to the federal government's 2006 National Survey on Drug Use and Health, 83 percent of 12- to 17-year-olds do not drink. In Kansas, 81 percent of 12- to 17-year-olds do not drink. Likewise, teen drunk-driving fatalities are down 63 percent nationwide and 68 percent statewide since 1982, according to the U.S. Department of Transportation.

The two radio spots, which are available for download at http://www.ksag.org/, will rotate in paid airings on radio stations across Kansas throughout October and November.

Production and placement of the public service announcements was provided by Anheuser-Busch Cos. as part of its continuing efforts to help prevent underage drinking. No public funds were used to create or run these messages.

GfK Roper Youth Report is a trademark of GfK Custom Research North America.


'/>"/>
SOURCE Kansas Attorney General Paul Morrison
Copyright©2007 PR Newswire.
All rights reserved

Related medicine news :

1. India takes on foot-and-mouth disease by vaccinating animals
2. Roller coaster takes brain for a big ride!!
3. Children! Protecting them from medical mistakes
4. World Health Organisation Takes a Historic Decision and Approves Treaty to Discourage Smoking
5. World Health Organisation Takes a Historic Decision and Approves Treaty to Discourage Smoking
6. World Health Organisation Takes a Historic Decision and Approves Treaty to Discourage Smoking
7. Men who takes risk is unlikely to impress women
8. Research on HIV takes new direction
9. Bhitarkanika Sanctuary In Orissa Takes Precaution To Monitor Bird Flu
10. Government Takes Tough Stand Against Falling Sex Ratio
11. Bill Gates Takes Personal Interest in AIDS Program
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:12/9/2016)... ... December 09, 2016 , ... ... pharmaceutical inserts and outserts. As a means of expanding capabilities Flottman has ... enable Flottman to individually code professional inserts (PIs) and patient package inserts (PPIs) ...
(Date:12/9/2016)... York, NY (PRWEB) , ... December 09, 2016 , ... ... raises awareness for organ transplantation while encouraging readers to sign up as an organ ... a lifesaving organ transplant. , An organ donor can save up to 8 ...
(Date:12/8/2016)... (PRWEB) , ... December 08, 2016 , ... ... will become Quality Insights beginning January 1, 2017. The name change aligns ... commitment to measuring and improving health care quality. , “We are very proud ...
(Date:12/8/2016)... Pa. (PRWEB) , ... December 08, 2016 , ... ... Medicine Southern Chester County, a Property owned by an affiliate of Seavest, has ... square foot Penn Medicine Southern Chester County ambulatory care center (ACC) was named ...
(Date:12/8/2016)... ... December 08, 2016 , ... Premier Fitness Camp (PFC) and The ... ultimate weight loss and wellness program, at their world headquarters of Omni La Costa ... and long-term results to anyone seeking weight loss, personal development, a healthy lifestyle, or ...
Breaking Medicine News(10 mins):
(Date:12/9/2016)... LLC announced today that Steven E. Dawson has been appointed as chief ... Photo - http://photos.prnewswire.com/prnh/20161209/447552 ... Harmar ... Mr. Dawson,s executive career includes leadership roles managing and executing transformation, ... brings to the company deep operational and leadership expertise, a strong financial ...
(Date:12/9/2016)... Research and Markets has announced the addition of the ... ... travel vaccines market to grow at a CAGR of 6.83% during ... and the growth prospects of the global travel vaccines market for ... generated from the sales of various vaccines administered to actively immunize ...
(Date:12/8/2016)... 8, 2016 IRIDEX Corporation (NASDAQ: IRIX ... shares of common stock, $0.01 par value (the "Offering" with ... offering.  The final terms of the Offering will depend on ... there can be no assurance as to whether or when ... use the net proceeds it will receive from this offering ...
Breaking Medicine Technology: