Navigation Links
Morpace Reports: H1N1 Flu Could Adversely Impact Holiday Shopping Season
Date:10/26/2009

FARMINGTON HILLS, Mich., Oct. 26 /PRNewswire/ -- Nearly one in five consumers say their concern over the H1N1 flu will cause them to avoid shopping on traditionally busy retail days during the 2009 holiday season, according to a recent Morpace Omnibus Study.

This concern stems from a consumer fear of being exposed to the virus which has been publicized globally over the last 12 months. Some of the Morpace respondents indicated that they were going to extraordinary lengths to avoid large crowds.

"This is especially true for women (22 percent) compared to men (14 percent)," said Morpace Vice President of Retail Services Tom McGoldrick.

"The impact of nearly a quarter of women not shopping on days like the Friday after Thanksgiving would have a significant impact on the revenue of retailers this year," McGoldrick said. "We'll see if that means consumers will spread out their shopping days over a longer period of time or if they reduce the amount of shopping they do at traditional brick-and-mortar stores."

President Barack Obama declared the H1N1 swine flu a national emergency on Saturday.

"One strategy that retailers could take to mitigate any such impact of the H1N1 on retailers would be to promote online shopping deals and retail websites," said Morpace Vice President of Retail Services Kirsten Denyes.

"Many of those consumers may still be willing to spend money if given the opportunity to shop from the comforts of their own homes," Denyes said.

The Morpace study also found that respondents in households with a total income of $100,000 or more are significantly more likely to say that fears of the H1N1 flu will not affect their holiday shopping when compared to respondents with household incomes of $50,000 or less. Some reasons for this may include:

  • A greater sense of invulnerability among high income shoppers
  • More knowledge about the H1N1 flu virus among high income shoppers
  • The greater likelihood of high income shoppers having healthcare coverage
  • Low-income consumers being more financially vulnerable if required to take sick days

Contact Morpace for further insights and what it could mean for retailers during this holiday shopping season.

About Morpace Inc.

Morpace is a full-service survey research and consulting organization specializing in automotive, financial services, health care, retail and technology. Morpace provides global expertise and proprietary solutions in four core areas: brand and communications; consumer choice; market and product development; and satisfaction and loyalty.

Morpace, an ISO 9001:2008 certified organization, is headquartered in Farmington Hills, Michigan with offices in Irvine, California; and London, England.

SOURCE Morpace Inc.


'/>"/>
SOURCE Morpace Inc.
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Morpace Inc. Reports: Hispanic American Women Unaware of Heart Disease Threat
2. Morpace Reports: Many Likely to Create Own Online Personal Medical Record
3. J.D. Power and Associates Reports: CIGNA HealthCare Recognized for Call Center Customer Satisfaction Excellence For a Second Consecutive Year
4. J.D. Power and Associates Reports: Hackensack University Medical Center Recognized as First Hospital to Achieve Distinction for Providing an Outstanding Inpatient Experience in All Four Service Areas
5. J.D. Power and Associates Reports: Rush-Copley Medical Center Recognized for Third Consecutive Year for Providing an Outstanding Inpatient Experience
6. CareToLive Reports: The FDA Fiddles While 30,000 Men Burn
7. Consumer Reports: A World of Pain For Uninsured Seeking Insurance on Their Own
8. J.D. Power and Associates Reports: The Nebraska Medical Center Recognized for Providing an Outstanding Inpatient Experience for a Third Consecutive Year, and for Providing an Outstanding Cardiovascular Experience
9. J.D. Power and Associates Reports: Riverview Medical Center Recognized for Providing an Emergency Department Experience
10. Consumer Reports: If Your Gums Could Speak
11. J.D. Power and Associates Reports: HealthFusion Recognized for Providing an Outstanding Customer Service Experience
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/25/2016)... ... ... Bruton Memorial Library on June 21 due to a possible lice infestation, as reported by ... lice: the parasite’s ability to live away from a human host, and to infest common ... the event that lice have simply gotten out of control. , As lice are a ...
(Date:6/25/2016)... ... June 25, 2016 , ... On Friday, June 10, Van Mitchell, ... at Work award to iHire in recognition of their exemplary accomplishments in worksite health ... annual Maryland Workplace Health & Wellness Symposium at the BWI Marriott in Linthicum Heights. ...
(Date:6/24/2016)... ... June 24, 2016 , ... Marcy was in a crisis. Her son James, eight, was out ... family verbally and physically. , “When something upset him, he couldn’t control his emotions,” remembers ... would throw rocks at my other children and say he was going to kill them. ...
(Date:6/24/2016)... ... ... Topical BioMedics, Inc, makers of Topricin and MyPainAway Pain Relief Products, join The ‘Business for ... $12 an hour by 2020 and then adjusting it yearly to increase at the same ... wage, assure the wage floor does not erode again, and make future increases more predictable. ...
(Date:6/24/2016)... (PRWEB) , ... June 24, 2016 , ... ... is actively feeding the Frederick area economy by obtaining investment capital for emerging ... the past 2½ years that have already resulted in more than a million ...
Breaking Medicine News(10 mins):
(Date:6/26/2016)... , June 27, 2016  VMS Rehab Systems, ... Board will take whatever measures required to build a ... stock which is currently listed on the OTC Markets-pink ... Company Chairman and CEO, "We are seeing an anomaly ... to understand, not only by the Company, but shareholders ...
(Date:6/24/2016)... , June 24, 2016   Bay Area ... Network,s Dean Center for Tick Borne Illness ... and Rehabilitation, MIT Hacking Medicine, University of California, ... today announced the five finalists of Lyme ... disease.  More than 100 scientists, clinicians, researchers, entrepreneurs, ...
(Date:6/24/2016)... , June 24, 2016  American Respiratory Labs (ARL), a ... now able to perform sophisticated lung assessments in patients, homes, thanks ... Inc. Patients are no longer limited to having ... PRO ® , ARL patients like Jeanne R. of ... the comfort of her own home. ...
Breaking Medicine Technology: