Navigation Links
Morpace Reports: H1N1 Flu Could Adversely Impact Holiday Shopping Season
Date:10/26/2009

FARMINGTON HILLS, Mich., Oct. 26 /PRNewswire/ -- Nearly one in five consumers say their concern over the H1N1 flu will cause them to avoid shopping on traditionally busy retail days during the 2009 holiday season, according to a recent Morpace Omnibus Study.

This concern stems from a consumer fear of being exposed to the virus which has been publicized globally over the last 12 months. Some of the Morpace respondents indicated that they were going to extraordinary lengths to avoid large crowds.

"This is especially true for women (22 percent) compared to men (14 percent)," said Morpace Vice President of Retail Services Tom McGoldrick.

"The impact of nearly a quarter of women not shopping on days like the Friday after Thanksgiving would have a significant impact on the revenue of retailers this year," McGoldrick said. "We'll see if that means consumers will spread out their shopping days over a longer period of time or if they reduce the amount of shopping they do at traditional brick-and-mortar stores."

President Barack Obama declared the H1N1 swine flu a national emergency on Saturday.

"One strategy that retailers could take to mitigate any such impact of the H1N1 on retailers would be to promote online shopping deals and retail websites," said Morpace Vice President of Retail Services Kirsten Denyes.

"Many of those consumers may still be willing to spend money if given the opportunity to shop from the comforts of their own homes," Denyes said.

The Morpace study also found that respondents in households with a total income of $100,000 or more are significantly more likely to say that fears of the H1N1 flu will not affect their holiday shopping when compared to respondents with household incomes of $50,000 or less. Some reasons for this may include:

  • A greater sense of invulnerability among high income shoppers
  • More knowledge about the H1N1 flu virus among high income shoppers
  • The greater likelihood of high income shoppers having healthcare coverage
  • Low-income consumers being more financially vulnerable if required to take sick days

Contact Morpace for further insights and what it could mean for retailers during this holiday shopping season.

About Morpace Inc.

Morpace is a full-service survey research and consulting organization specializing in automotive, financial services, health care, retail and technology. Morpace provides global expertise and proprietary solutions in four core areas: brand and communications; consumer choice; market and product development; and satisfaction and loyalty.

Morpace, an ISO 9001:2008 certified organization, is headquartered in Farmington Hills, Michigan with offices in Irvine, California; and London, England.

SOURCE Morpace Inc.


'/>"/>
SOURCE Morpace Inc.
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Morpace Inc. Reports: Hispanic American Women Unaware of Heart Disease Threat
2. Morpace Reports: Many Likely to Create Own Online Personal Medical Record
3. J.D. Power and Associates Reports: CIGNA HealthCare Recognized for Call Center Customer Satisfaction Excellence For a Second Consecutive Year
4. J.D. Power and Associates Reports: Hackensack University Medical Center Recognized as First Hospital to Achieve Distinction for Providing an Outstanding Inpatient Experience in All Four Service Areas
5. J.D. Power and Associates Reports: Rush-Copley Medical Center Recognized for Third Consecutive Year for Providing an Outstanding Inpatient Experience
6. CareToLive Reports: The FDA Fiddles While 30,000 Men Burn
7. Consumer Reports: A World of Pain For Uninsured Seeking Insurance on Their Own
8. J.D. Power and Associates Reports: The Nebraska Medical Center Recognized for Providing an Outstanding Inpatient Experience for a Third Consecutive Year, and for Providing an Outstanding Cardiovascular Experience
9. J.D. Power and Associates Reports: Riverview Medical Center Recognized for Providing an Emergency Department Experience
10. Consumer Reports: If Your Gums Could Speak
11. J.D. Power and Associates Reports: HealthFusion Recognized for Providing an Outstanding Customer Service Experience
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:10/13/2017)... ... 2017 , ... Yisrayl Hawkins, Pastor and Overseer at The House of Yahweh, ... and least understood books in the Holy Scriptures, Revelation. The Book of Revelation paints ... for centuries. Many have tossed it off as mere rubbish, but Yisrayl Hawkins says ...
(Date:10/13/2017)... ... October 13, 2017 , ... Coveros, a leader in ... awarded a contract by the Center for Medicare and Medicaid Services (CMS). The ... enterprise use of Agile methodologies in a consistent and high value manner across ...
(Date:10/13/2017)... , ... October 13, 2017 , ... “America On The ... identity. “America On The Brink” is the creation of published author, William Nowers. ... great-grandchildren. As a WWII veteran, he spent thirty years in the Navy. ...
(Date:10/12/2017)... ... October 12, 2017 , ... CitiDent and San Francisco ... using cutting-edge Oventus O2Vent technology. As many as 18 million Americans are estimated ... in breathing. Oral appliances can offer significant relief to about 75 percent of ...
(Date:10/12/2017)... ... October 12, 2017 , ... ... meet the demand of today’s consumer and regulatory authorities worldwide. From Children’s to ... and tested to meet the highest standard. , These products are also: ...
Breaking Medicine News(10 mins):
(Date:9/27/2017)... Sept. 27, 2017  DarioHealth Corp. (NASDAQ: DRIO), a leading global digital ... its MyDario product is expected to appear on The Dr. Oz Show ... Oz Show airs in your area: http://www.doctoroz.com/page/where-watch-dr-oz-show ... The nine-time Emmy award-winning, The Dr. Oz Show kicked off ... The segment features ...
(Date:9/22/2017)... AVACEN Medical (AVACEN) announced that its CE-Marked ... those with the widespread pain associated with fibromyalgia in ... Essex, England commented, "I had ... no sleep at all, tremendous pain, with every movement ... [the AVACEN 100] enough, how this has and is ...
(Date:9/13/2017)...   OrthoAtlanta has been named the official orthopedic ... (AFHC) for the 2018 College Football Playoff (CFP) National Championship ... Stadium in Atlanta, Georgia . OrthoAtlanta is ... campaign, participating in many activities leading up to, and including ... ...
Breaking Medicine Technology: