Navigation Links
Morpace Reports: H1N1 Flu Could Adversely Impact Holiday Shopping Season
Date:10/26/2009

FARMINGTON HILLS, Mich., Oct. 26 /PRNewswire/ -- Nearly one in five consumers say their concern over the H1N1 flu will cause them to avoid shopping on traditionally busy retail days during the 2009 holiday season, according to a recent Morpace Omnibus Study.

This concern stems from a consumer fear of being exposed to the virus which has been publicized globally over the last 12 months. Some of the Morpace respondents indicated that they were going to extraordinary lengths to avoid large crowds.

"This is especially true for women (22 percent) compared to men (14 percent)," said Morpace Vice President of Retail Services Tom McGoldrick.

"The impact of nearly a quarter of women not shopping on days like the Friday after Thanksgiving would have a significant impact on the revenue of retailers this year," McGoldrick said. "We'll see if that means consumers will spread out their shopping days over a longer period of time or if they reduce the amount of shopping they do at traditional brick-and-mortar stores."

President Barack Obama declared the H1N1 swine flu a national emergency on Saturday.

"One strategy that retailers could take to mitigate any such impact of the H1N1 on retailers would be to promote online shopping deals and retail websites," said Morpace Vice President of Retail Services Kirsten Denyes.

"Many of those consumers may still be willing to spend money if given the opportunity to shop from the comforts of their own homes," Denyes said.

The Morpace study also found that respondents in households with a total income of $100,000 or more are significantly more likely to say that fears of the H1N1 flu will not affect their holiday shopping when compared to respondents with household incomes of $50,000 or less. Some reasons for this may include:

  • A greater sense of invulnerability among high income shoppers
  • More knowledge about the H1N1 flu virus among high income shoppers
  • The greater likelihood of high income shoppers having healthcare coverage
  • Low-income consumers being more financially vulnerable if required to take sick days

Contact Morpace for further insights and what it could mean for retailers during this holiday shopping season.

About Morpace Inc.

Morpace is a full-service survey research and consulting organization specializing in automotive, financial services, health care, retail and technology. Morpace provides global expertise and proprietary solutions in four core areas: brand and communications; consumer choice; market and product development; and satisfaction and loyalty.

Morpace, an ISO 9001:2008 certified organization, is headquartered in Farmington Hills, Michigan with offices in Irvine, California; and London, England.

SOURCE Morpace Inc.


'/>"/>
SOURCE Morpace Inc.
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Morpace Inc. Reports: Hispanic American Women Unaware of Heart Disease Threat
2. Morpace Reports: Many Likely to Create Own Online Personal Medical Record
3. J.D. Power and Associates Reports: CIGNA HealthCare Recognized for Call Center Customer Satisfaction Excellence For a Second Consecutive Year
4. J.D. Power and Associates Reports: Hackensack University Medical Center Recognized as First Hospital to Achieve Distinction for Providing an Outstanding Inpatient Experience in All Four Service Areas
5. J.D. Power and Associates Reports: Rush-Copley Medical Center Recognized for Third Consecutive Year for Providing an Outstanding Inpatient Experience
6. CareToLive Reports: The FDA Fiddles While 30,000 Men Burn
7. Consumer Reports: A World of Pain For Uninsured Seeking Insurance on Their Own
8. J.D. Power and Associates Reports: The Nebraska Medical Center Recognized for Providing an Outstanding Inpatient Experience for a Third Consecutive Year, and for Providing an Outstanding Cardiovascular Experience
9. J.D. Power and Associates Reports: Riverview Medical Center Recognized for Providing an Emergency Department Experience
10. Consumer Reports: If Your Gums Could Speak
11. J.D. Power and Associates Reports: HealthFusion Recognized for Providing an Outstanding Customer Service Experience
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/27/2016)... (PRWEB) , ... May 27, 2016 , ... Beleza ... Army body fat composition regulations. This is the first time that Coolsculpting is ... screened at least every six months to ensure they meet the prescribed body-fat standard, ...
(Date:5/27/2016)... (PRWEB) , ... May 27, 2016 , ... ... in scholarships to students studying complementary medicine. Allison Outerbridge is this year’s ... her award on May 18 at the university’s Student Leadership Awards ceremony. , ...
(Date:5/26/2016)... ... ... There are many ways to cook a hot dog, but new research ... their dogs straight off the grill. Of the 90 percent of Americans who say ... a hot dog, far outpacing other cooking methods such as steaming (12 percent), microwaving ...
(Date:5/26/2016)... ... May 26, 2016 , ... Intalere, ... members and suppliers for its inaugural Member Conference at the Paris Hotel in ... elevating the operational health of America’s healthcare providers. , The conference was highlighted ...
(Date:5/26/2016)... (PRWEB) , ... May 26, 2016 , ... On Memorial ... and women who lost their lives in military battle for the country. The ... in 2015 to provide more programs that empower independence for disabled military veterans, as ...
Breaking Medicine News(10 mins):
(Date:5/25/2016)... May 25, 2016  Granger Diagnostics today announced immediate ... wounds and infections. This test ensures discovery of ... viruses. The test requires only a simple swab of ... David G. Bostwick , MD, Chief Medical ... wound healing: "We are excited to make available, ...
(Date:5/25/2016)... 25, 2016 ReportsnReports.com adds ... report that provides an overview on therapeutic pipeline ... various stages, therapeutics assessment by drug target, mechanism ... molecule type, along with latest updates, and featured ... players involved in the therapeutic development for Chronic ...
(Date:5/24/2016)... , May 24, 2016   ... endpoints demonstrating non-inferiority in overall bowel cleansing and superiority ... c leansing of the ... http://photos.prnewswire.com/prnh/20130829/633895-a ) , Norgine B.V. today announced new ... litre PEG and ascorbate bowel preparation) versus standard 2 litre PEG ...
Breaking Medicine Technology: