Navigation Links
Morpace Reports: H1N1 Flu Could Adversely Impact Holiday Shopping Season

FARMINGTON HILLS, Mich., Oct. 26 /PRNewswire/ -- Nearly one in five consumers say their concern over the H1N1 flu will cause them to avoid shopping on traditionally busy retail days during the 2009 holiday season, according to a recent Morpace Omnibus Study.

This concern stems from a consumer fear of being exposed to the virus which has been publicized globally over the last 12 months. Some of the Morpace respondents indicated that they were going to extraordinary lengths to avoid large crowds.

"This is especially true for women (22 percent) compared to men (14 percent)," said Morpace Vice President of Retail Services Tom McGoldrick.

"The impact of nearly a quarter of women not shopping on days like the Friday after Thanksgiving would have a significant impact on the revenue of retailers this year," McGoldrick said. "We'll see if that means consumers will spread out their shopping days over a longer period of time or if they reduce the amount of shopping they do at traditional brick-and-mortar stores."

President Barack Obama declared the H1N1 swine flu a national emergency on Saturday.

"One strategy that retailers could take to mitigate any such impact of the H1N1 on retailers would be to promote online shopping deals and retail websites," said Morpace Vice President of Retail Services Kirsten Denyes.

"Many of those consumers may still be willing to spend money if given the opportunity to shop from the comforts of their own homes," Denyes said.

The Morpace study also found that respondents in households with a total income of $100,000 or more are significantly more likely to say that fears of the H1N1 flu will not affect their holiday shopping when compared to respondents with household incomes of $50,000 or less. Some reasons for this may include:

  • A greater sense of invulnerability among high income shoppers
  • More knowledge about the H1N1 flu virus among high income shoppers
  • The greater likelihood of high income shoppers having healthcare coverage
  • Low-income consumers being more financially vulnerable if required to take sick days

Contact Morpace for further insights and what it could mean for retailers during this holiday shopping season.

About Morpace Inc.

Morpace is a full-service survey research and consulting organization specializing in automotive, financial services, health care, retail and technology. Morpace provides global expertise and proprietary solutions in four core areas: brand and communications; consumer choice; market and product development; and satisfaction and loyalty.

Morpace, an ISO 9001:2008 certified organization, is headquartered in Farmington Hills, Michigan with offices in Irvine, California; and London, England.

SOURCE Morpace Inc.

SOURCE Morpace Inc.
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Morpace Inc. Reports: Hispanic American Women Unaware of Heart Disease Threat
2. Morpace Reports: Many Likely to Create Own Online Personal Medical Record
3. J.D. Power and Associates Reports: CIGNA HealthCare Recognized for Call Center Customer Satisfaction Excellence For a Second Consecutive Year
4. J.D. Power and Associates Reports: Hackensack University Medical Center Recognized as First Hospital to Achieve Distinction for Providing an Outstanding Inpatient Experience in All Four Service Areas
5. J.D. Power and Associates Reports: Rush-Copley Medical Center Recognized for Third Consecutive Year for Providing an Outstanding Inpatient Experience
6. CareToLive Reports: The FDA Fiddles While 30,000 Men Burn
7. Consumer Reports: A World of Pain For Uninsured Seeking Insurance on Their Own
8. J.D. Power and Associates Reports: The Nebraska Medical Center Recognized for Providing an Outstanding Inpatient Experience for a Third Consecutive Year, and for Providing an Outstanding Cardiovascular Experience
9. J.D. Power and Associates Reports: Riverview Medical Center Recognized for Providing an Emergency Department Experience
10. Consumer Reports: If Your Gums Could Speak
11. J.D. Power and Associates Reports: HealthFusion Recognized for Providing an Outstanding Customer Service Experience
Post Your Comments:
(Date:11/27/2015)... ... November 27, 2015 , ... ... Microsoft Dynamics SL User Group (MSDSLUG). Recognized as Microsoft’s official group for end ... Microsoft Dynamics SL software users, partners, industry experts and representatives. Intellitec Solutions’ membership ...
(Date:11/27/2015)... ... November 27, 2015 , ... The ... and prominent nonprofit healthcare organizations in the country. They have overseen financial turnarounds, ... and helped advance the healthcare industry as a whole through their advocacy and ...
(Date:11/26/2015)... Vegas, NV (PRWEB) , ... November 26, 2015 , ... ... shopping strategy. Many customers choose to buy during the Black Friday and Cyber ... gifts. Shoppers don’t need to search the Internet high and low to find the ...
(Date:11/26/2015)... ... November 26, 2015 , ... PRMA Plastic Surgery is updating their record books ... their 6,000th free flap breast reconstruction surgery! , “What an accomplishment for the PRMA ... rebuild lives and it’s an honor to have served all of these women.” , ...
(Date:11/25/2015)... OAK BROOK, Ill. (PRWEB) , ... November 25, ... ... sometimes larger and potentially more aggressive than those found on mammography, according to ... cases MRI findings of additional cancers not seen on mammography may necessitate a ...
Breaking Medicine News(10 mins):
(Date:11/26/2015)... DUBLIN , November 26, 2015 /PRNewswire/ ... the addition of the "2016 Future ... Drugs of Abuse Testing Market: Supplier Shares, ... report to their offering. --> ... of the "2016 Future Horizons and ...
(Date:11/26/2015)... Research and Markets ( ) has ... Market by Type (Dressings, Therapy Devices, Active Wound Care), ... Facility), and Geography - Global Forecast to 2020" ... --> The purpose of this report ... the global advanced wound care market. It involves deep ...
(Date:11/26/2015)... , November 26, 2015 /PRNewswire/ ... --> adds "Global ... and "Investigation Report on China Repaglinide ... 2021 forecasts data and information to ... . --> ...
Breaking Medicine Technology: