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More than 125 State Leaders - Including Governor, Lt. Governor, and Congressional Delegation - Endorse Campaign to Make Delaware's Kids the Healthiest in the Nation
Date:10/1/2007

has two components, which reinforce each other, and work together to Make Delaware's Kids the Healthiest in the Nation.

The first component of the campaign will focus on policy and practice changes that can enable Delaware's children and youth to live healthier lives. The audiences for this component of the campaign include: state, legislative, and municipal policymakers; school superintendents; leaders of community organizations; primary care providers; child care center operators; and concerned parents. The theme of this campaign component is that our Kids Can't Do it Alone, and that it will take the collective action of committed adults to create environments in which kids can eat healthy foods and engage in more physical activity. This message will be communicated through statewide print and billboard advertisements as well as through radio and TV spots.

The second component of the campaign is aimed at parents and children, and will focus on what children can do to adopt the 5-2-1 Almost None lifestyle for healthy living -- eating five or more servings of fruits and vegetables per day, spending no more than two hours per day in front of a screen (TV, video games, recreational computer time), getting at least one or more hours of physical activity per day, and drinking almost no sugary beverages (like soda and sports drinks). This component also will address how parents can model healthy behavior for their kids and will provide them with appropriate information tips and resources on how they can implement 5-2-1 Almost None in their homes and in their communities. The messages for this campaign component will be communicated through a number of sources, including: The Mighty Timoneers, an animated mini-series that will air on television throughout Delaware beginning this Fall; a website; and a kids Activity Kit with a companion parent's guide.

"We are fortunate to be joined in this campaign by many individuals and organizations who share our des
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SOURCE Nemours Health and Prevention Services
Copyright©2007 PR Newswire.
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