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More than 100,000 Americans quit smoking due to national media campaign
Date:9/9/2013

ring the campaign and visits to the website were more than five times higher than for the same 12-week period in 2011, according to a 2012 report.

"Hard-hitting campaigns like "Tips From Former Smokers" are great investments in public health," said McAfee, M.D., M.P.H., director of the CDC Office on Smoking and Health, and lead author of the study. This study shows that we save a year of life for less than $200. That makes it one of the most cost-effective prevention efforts.

The Tips campaign is an important counter to the more than $8 billion the tobacco industry spends annually to make cigarettes more attractive and more available, including to youth and young adults. Investments in educational campaigns such as TIPS can help to save more lives and reduce health care costs. The Affordable Care Act's Prevention and Public Health Fund paid for the $54 million Tips 2012 campaign. A second set of Tips ads aired earlier this year and plans are under way for a new set of Tips ads in 2014. CDC will release initial results of the 2013 ads later this year.

This coming January 2014 will mark the 50th anniversary of the first Surgeon General's report on smoking and health, which concluded that smoking cigarettes causes lung cancer. Smoking remains the leading cause of preventable death and disease in the United States, killing more than 1,200 Americans every day. More than 8 million Americans live with a smoking-related disease. Each day, over 1,000 youth under 18 become daily smokers. Smoking-related diseases cost Americans $96 billion a year in direct health care expenses and $97 billion in lost productivity each year, a substantial portion of which come in taxpayer-supported payments.


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Contact: Catherine Hylas Saunders
csaunders@golinharris.com
202-585-2603
GolinHarris DC
Source:Eurekalert

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