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More Than 167,000 Fans Flock to Target Facebook Page Helping Donate $3 Million to Ten Charities
Date:5/26/2009

m CEO of ALSAC, the fundraising organization of St. Jude. "This remarkable program gave the online community a simple way to provide much-needed funds to many worthy causes. We are humbled by the incredible show of support for our lifesaving mission."

Funds raised through the Bullseye Gives campaign will support the groundbreaking research and lifesaving care at St. Jude, including the St. Jude School Program. For children undergoing treatment, school can offer a familiar and reassuring routine. In addition, school helps patients maintain a sense of identity, hope for the future and most importantly educational parity with their peers back home. With this in mind, the St. Jude School Program offers several services to assist patients with their academic progress while they undergo treatment at St. Jude. The St. Jude School Program is accredited as a Special Purpose School by the Southern Association of Colleges and Schools.

During the two-week campaign, Bullseye Gives generated incredible results and voter response, including:

  • Target Facebook Page added 97,091 new fans
  • During the campaign, the Target Facebook Page increased daily views by 4,800%*
  • Target Facebook Page experienced a 3,000% surge in wall posts, with more than 3,000 personal stories shared throughout the campaign*
  • More than 167,000 fans on Facebook voted for the charity of their choice
  • St. Jude Children's Research Hospital and American Red Cross received over 53% of total votes

"We're grateful to the online community for their passionate response to Bullseye Gives and their willingness to share personal stories about why these charities are important to them. We're excited that all ten amazing charities will receive a generous donation, as well as increased awareness through social networking platforms," said Laysha Ward, p
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SOURCE Target Corporation
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